Sr.Buyer
SUN & SAND SPORTS
Total years of experience :13 years, 10 Months
•Successfully manage a team of 4 people (Merchandiser and 3 Allocators).
• Managing a portfolio of brands including Timberland, North face & Columbia.
• Manage and track Category sales planning and forecasting processes
Including scenario planning, seasonal growth and forecasting.
• Manage consumer mapping, be responsible for product and consumer segmentation and differentiation in every territory.
• Drive the Buying Cycle-Preseason, In season & Post season.
• Plan, direct and manage the assortment & range planning, deadlines, sales meetings, and calendars.
• Inventory management & reordering.
• Set direction for brand growth and plan strategically for 2 season ahead
• Work closely with Retail Space Planner to ensure maximum density and
ROI.
• Deliver expected GP & optimum stock cover.
• Liquidation plan on ageing stock with merchandisers.
• Brand Campaign & work closely with marketing for execution
• Ensure all KPI’s are delivered, Sell-thru, Margin%,
• Provide detailed Brand quarterly reviews.
• Developing a strategy, consistent with the global brands for the region.
• Maintaining and developing successful working relationships with Brand Principles to ensure a mutually beneficial business model. Ensuring consistency of brand image as required.
• Monitoring, managing and analysing KPI’s to achieve store wise, profitability.
• Overseeing direct distribution in different channels for 3 countries - UAE, Bahrain & Kuwait.
• Responsible to orchestrate undertaking of projects such as existing/new store refurbishment, launch/closure of stores.
• Managing and controlling the Store Operations.
• Preparing marketing plans. Managing brand communication through a dedicated PR agency.
• Liaising with mall marketing team and participating in mall-wide activities.
• Managing new season launches, pricing, product & visual merchandising for retail stores,
• Plan and carry out markdowns and in-store promotions at the end of each Season & festive occasions.
• Preparing Budgeting & OTB for Brand.
• Stock management, Inventory control and monitor closely the liquidation plan of ageing stocks.
• Manage and further develop an effective Training and Career enhancement program for all retail staff.
• Manage and ensure high staff motivational levels and all staff related issues.
• • Looking for Fashion Bags & Fashion Accessories category for 14 countries across GCC involving 158 stores.
• Handling brands like Guess, Charlotte Reid, Paris Hilton, Jlo, Ucb.
• Vendor management and new product development.
• Planning marketing campaigns and execution with the marketing team.
• Developing sales forecast by reviewing past sales or trend in the sales figures
• Pricing strategies to understand the price points which need to be bought at subclass levels for the respective category
• Creating merchandise budget by making sales plan which is category wise and store wise
• OTB calculations or planned purchase calculations prepared to avoid over buying or under buying.
• Gross margins analysis to ensure profitability of the company
• Handling Business of Men’s Bottom Wear which contribute 7.85 % of company turnover i.e.(81Cr. of sales /1003Cr. Sales)
• Next season forecasting: colors & trends through forecast.
• Sourcing: fabrics, trims & accessories for sampling.
• Portal entry: Tech packs for vendors with detailed sketches, trims & required information
• Sample development & basic Costing for the same to get a better idea about MRP & margins.
• Line planning: next season, previous season stock.
• Productions follow up: deliveries planning, quality check fit, PP approvals.
• Good knowledge of SAP working- Sales orders, sales & stock reports and other analytical reports
• Analyzing & Actions: costing, sales report, daily merchandise report, commitment monitor.
M.B.A. (Marketing & Retail ) with 3.6 years experiece in Retail. ACADEMIC PROJECTS UNDERTAKEN; Represented state in National integration camp organized by NSS regional centre, New Delhi Training Programme “communication connoisseur “Organized by HARDING UNIVERSITY School of business and swash. Corporate visit for Brochure presentation representing BIMHRD-: (RAYMONDS, HINDUSTAN COCACOLA, HDFC, GODREJ, RALLIS INDIA ETC...)