Sweta Patel

Head of Business Growth at Termii

• United States - South San Francisco
• January 2020 to March 2023

Key Role:
-Executed high-impact campaigns to generate interest and lead to 20% higher quality sales opportunities
-Defined the overall event strategy, and ran all aspects of Termii’s participation in sponsored and hosted events
-Leveraged key data points to make informed decisions that maximized results throughout marketing campaigns
-Collaborated with sales teams to effectively communicate value proposition and increase client retention
-Strategically integrated and leveraged demand generation tools, including email, webinars, events, social media, ABM and search engine marketing
-Managed overall strategy and day-to-day execution of Hubspot and Salesforce to yield 40% increase in revenue