Manager - Marketing & Growth
PharmEasy
Total years of experience :9 years, 1 Months
Responsible for driving growth (acquisition, retention, and revenue growth) across 300+ PharmEasy stores.
Key Highlights:
- Turned-around the private label portfolio delivering growth in revenue contribution from <2% to 5% in FY 23.
- Refreshed the communication to position PharmEasy store as a one-stop shop for all healthcare needs resulting in a higher acquisition and cross-category conversion.
- Spearheaded retention and growth initiatives end-to-end through targeted campaigns leading to a 12% growth in repeat purchases.
- Activated Omni-channel resulting in an 8% growth in Online-to-Offline conversions. Partnered with product to prioritize features that solved for specific user pain points and offer a seamless experience across touchpoints.
- Identified opportunities to grow franchise partner base by revamping the website which led to a 45% growth in organic leads. Setup targeted campaigns to improve conversion by 12%.
Responsible for equity, activations, communication development and was instrumental in setting up the digital footprint for Benetton India.
Key Highlights:
-Charted high-impact GTM strategy for new categories delivering 5% growth in market share and 8% in revenue contribution.
- Revamped the positioning by collaborating with popular youth icons like Sonam Kapoor, Vicky Kaushal and Ayushmann Khurrana with a significant improvement in the brand health scores.
- Drove revenue growth by 22% YoY across categories by optimizing media spends and collaborating with leading marketplaces for high-traffic sale events.
- Awarded United Stars of Benetton for three consecutive quarters for an exceptional performance and contribution to business growth.
Launched Bikano Chips, under the western snacks portfolio from Bikanervala, known for producing traditional snacks and namkeens. Led a series of activations to drive penetration and consumption. Worked closely with R&D, Packaging, Demand Planning and Sales team for a seamless launch across North India.
•Launched Heat & Eat category, with activations and sampling to drive trials & consumption. Within 14 months of its launch, the Heat & Eat category was contributing to ~13% of the packaged food business across Bikanervala outlets PAN India.
Successfully launched Kurkure Solid Masti across India. Executed in market audits and activations to drive awareness & penetration alongside with recommending promotional strategies, some of which were executed by the brand.