Syed Ali Yaser

-Leadership & Team Management: Lead, coach, and mentor a team of 17 direct reports, including Branch Managers and Supervisors. Oversee and coordinate the activities of 41 indirect sales representatives to ensure alignment with sales
objectives and company standards. leading the implementation of SAP SONIC sales automation software to optimize sales processes and performance.
-Sales Strategy & Execution: Develop and implement effective sales strategies to achieve business growth targets, including route optimization and coverage expansion. Manage and drive the sales performance of key products, including Marlboro, L&M, Chesterfield, IQOS ILUMA, and TEREA. Successfully launched and promoted new products and brands, such as L&M Selection and IQOS ILUMA, ensuring strong market presence and high distribution rates.
-Business Development: Oversee a business portfolio valued at 4, 320 “M” SAR and 432, 000 cases annually, representing 49% of PMI’s business in KSA. Identify and capitalize on emerging markets, market shifts, and competitive landscapes to expand
PMI’s customer base and market share. Establish and nurture relationships with new and existing customers, including the expansion into new channels such as tobacconists with 231 outlets.
-Performance Monitoring & Reporting: Monitor and analyze sales performance metrics and report on key business developments, market trends, and competition. Design and execute strategic business plans to ensure sustained growth and strong market positioning.
-Recruitment & Development: Lead recruitment efforts to build a high-performing sales team. Set objectives and provide coaching and development opportunities to enhance the skills and performance of sales representatives.

-Sales Strategy & Execution: Developed and implemented robust sales strategies and enterprise-wide projects to drive growth across all therapy areas. Executed strategic plans focusing on Rani, Barbican, and Vimto, ensuring alignment with company objectives and market demands. Conducted route optimization through Go-To-Market (GTM) and Route-To-Market (RTM) strategies, enhancing route feasibility, viability, and profitability.
-Customer Engagement & Relationship Management: Established and managed strategic customer interactions, campaign standards, and execution plans to strengthen brand presence and value propositions. Maintained awareness of the market developments and brand performance, using insights to refine strategies and enhance principal relationships.
-Training & Development: Provided in-house and field training for the sales team, ensuring effective execution of sales strategies and adherence to best practices.
-Business Development & Optimization: Managed a portfolio handling 1.7 million cases annually, valued at 67.2M SAR, with a focus on achieving a consistent YTD growth of +13% for the retail trade channel. Transitioned from a Pre-Sell model to Spot
Selling to optimize routes and reduce costs. Initiated a discount shops route to mitigate cash risk and boost volume, averaging 21, 000 cases per month. Led a trade loyalty program, enhancing visibility and branding in 200 major grocery stores in Riyadh.
-Market Analysis & Performance Improvement: Launched shop surveys to identify and capitalize on business opportunities within A-class shops. Increased Market Share Leadership (MSL) distribution from 36% to 72% in traditional trade.

I led a dynamic sales team to drive national growth and market penetration. Implementation of SAP Software and Sales Buzz sales automation software to enhance sales efficiency and performance. I developed and implemented strategic sales plans, forged key partnerships, and analyzed market trends to optimize product placement. My role involved achieving sales targets, managing budgets, and overseeing promotional activities to enhance brand presence.

I spearheaded regional sales initiatives and expanded market share across the southern region. Implementation of SAP Software and Sales Buzz sales automation software to enhance sales efficiency and performance. I managed a team of sales representatives, developed strategic plans to boost sales, and cultivated key client relationships. My role included overseeing regional budgets, analyzing performance metrics, and driving promotional activities to achieve growth targets.

I directed retail channel strategies and managed national sales initiatives to enhance market penetration. Implementation of SAP Software and Sales Buzz sales automation software to enhance sales efficiency and performance. I built and maintained strong relationships with key retail partners, developed promotional campaigns, and optimized sales processes. My role involved analyzing market data, overseeing channel performance, and achieving sales objectives to drive overall growth.

I drove regional growth by expanding market presence and optimizing distribution strategies. I managed key accounts, developed and executed territory plans, and built strong relationships with retail and wholesale partners. My role included analyzing sales data, implementing promotional activities, and achieving revenue targets to enhance brand visibility and market share.

I led regional sales operations and drove revenue growth by developing and executing strategic sales plans. I managed a team of sales representatives, built and maintained relationships with key distributors, and oversaw market analysis to identify opportunities. My role included achieving sales targets, implementing promotional strategies, and optimizing distribution channels to enhance market share.

I spearheaded regional sales efforts and drove market growth for the company's product line. I developed and executed sales strategies, managed distributor relationships, and oversaw the implementation of promotional activities. My role involved analyzing market trends, achieving sales targets, and optimizing distribution networks to enhance brand presence and profitability.

I managed sales operations within my territory and executed strategic initiatives to drive product distribution and market share. I built strong relationships with retailers, implemented promotional activities, and analyzed sales data to optimize performance. My role involved achieving sales targets, enhancing brand visibility, and coordinating with the distribution team to ensure efficient
product delivery.

I managed sales operations and developed strategies to increase market penetration within my assigned territory. I cultivated strong relationships with key retailers, executed promotional campaigns, and monitored sales performance to drive growth. My role included achieving sales targets, ensuring effective product distribution, and providing insights to optimize market strategies