Digital Marketing Creative Designer / Art Director
Arab National Bank
Total years of experience :20 years, 3 Months
Responsibilities as Creative:
• Preparing, planning and project managing the publication of all publicity material to maximize brand promotion.
• Creating marketing campaigns and working.
• Creating and developing new innovative ways to communicate the company message to their existing customers.
• Contributing to the annual sales and marketing plan.
• Planning and project managing marketing events and evaluating their success.
• Evaluating the effectiveness of all marketing activity.
• Developing and implementing an internal marketing program.
• Supporting the senior marketing officer in day to day marketing activities.
• Plan, develop and deliver campaigns as agreed within timescales.
• Work collaboratively and creatively to develop and implement successful online/interactive media campaigns and ongoing web presence.
• Assist in development of all social media marketing including Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.
• Must be knowledgeable in all social media platforms and keep apprised of new technologies and digital opportunities.
• Manage website and mobile site content on a daily basis for multiple business units.
• Manage frequency schedules and publish posts to social media accounts (Twitter, Facebook, etc.), adhering closely to corporate brand and regulatory compliance requirements.
• Knowledgeable of web analytics, SEO and Google AdWords.
• Assist in creating and maintaining images and content for a digital library.
• Provide various graphic design services to business units on an ongoing basis, including web banners, sales flyers, and PowerPoint presentations.
• Manage national and local email campaigns, list creation, analytics and reporting.
• Develop strong internal partnerships throughout the organization to maximize digital opportunities.
• Gain in-depth product knowledge through curiosity and passion for the brand.
Responsibilities as Creative:
Efficiently manage and coordinate design production from concept through completion. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. Expertly convert features to benefits to achieve client objectives. Manage all operational, strategic, marketing, quote/bid, staffing, and administrative functions.
Key Achievements:
• Successfully completed client projects worth up to 200, 000SR.
• Provided proposal layout and design for million-Saudi riyals corporate contracts under extremely tight deadlines.
• Established trusting relationships with designers, vendors, and key clients.
Responsibilities as Social Media Specialist:
• Managing social media sites (Facebook, Twitter, Google+, You Tube, etc.)
• Develop and execute social media editorial calendar and posting schedule for social media accounts.
• Managing Social Media marketing campaigns and day-to-day activities including:
- Creating relevant content to reach the right audience.
- Creating and managing editorial, graphic, social media concepts and video content.
- Monitoring, listening and responding to prospects in a “Social” way while cultivating leads
for sales and marketing team.
- Monitoring competitors, media and client-initiated conversations.
- Developing and expanding community by outreach efforts.
- Compiling report for management showing results (ROI).
• Monitor trends in Social Media, including tools, applications, channels, design and strategy.
• Establish and monitor benchmarks for measuring the impact of Social Media strategy.
• Analyze campaigns and translate data into recommendations and plans for improving Social Media campaigns to maximize results.
• Keep pace with latest social media trends and developments
• Set up and managing profiles on major review sites
• Tracking activities and reporting
• Meeting all the deadlines and goals
Social Media Channels:
• www.facebook.com/AlKhaleej.Training
• twitter.com/khaleejTraining
• www.youtube.com/AlkhaleejTraining
• https://plus.google.com/معهدالخليج+/videos
Got Scholor ship in two semesters and final GPA is 2.7