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Imran Ali, Business Development Officer

Imran Ali

Business Development Officer·Zong CM Pak

Pakistan

Bachelor's degree, Economics

Work experience

Total years of experience: 29 years, 5 months

Business Development Officer

March 2008 - September 2025

Zong CM Pak

New Mirpur, Pakistan

March 2008 - September 2025

Successfully launched Zong SIMs, Scratch Cards & Mini-load services in Gujar Khan.
Implemented new PJP (Planned Journey Plan) in Gujar Khan, Jhelum & Mirpur Territory.
Established a new franchise in Sarai Alamgir under challenging conditions.
Launched AJK Development Plan in Mirpur, significantly increasing customer acquisition.
Company industry:
Telecommunications

Authorized Retail Distributor

April 2005 - September 2025

Millicom Corp (Insta Phone & Paktel

Jhelum, Pakistan

April 2005 - September 2025

Achieved monthly sales targets for Instaphone, Tango, and Paktel GSM.
Implemented PJP optimization, improving retail coverage and outlet efficiency.
Company industry:
Telecommunications

Regional Coordinator

February 1997 - September 2025

Gallup/BRB

Karachi, Pakistan

February 1997 - September 2025

Managed regional recruitment, training of Field Interviewers and research execution.
Conducted focus group studies, data verification, and Customers Satisfaction Studies.
Worked as project coordinator of number of projects for PTC, Nestle, Dadex, EBM, KFC and Different
Pharma companies.
Company industry:
Marketing

Field Interviewer

May 1996 - September 2025

Gallup/BRB

Karachi, Pakistan

May 1996 - September 2025

As Field interviewer conducted market survey for PTC, Coca Cola, Nestle and number of one day
political survey.
Company industry:
Marketing

Regional Sales Manager

January 2021 - January 2025

Hilal Foods Pvt. Ltd-

Peshawar, Pakistan

January 2021 - January 2025

Lead regional sales operations, ensuring 95% product availability across the region.
Drive sales revenue of PKR 1560 million (Annual) through effective distribution strategies.
Widen Retail Coverage from 7k outlets to 10k outlets by exploring un-tabbed markets.
Achieved 4% YTD Retail Channel Growth (Nationally Top).
Successfully Re-Vamped Handler Model (SD to Direct) across the region.
Achieved SKU growth from 5 to 7 per bill, improving product penetration.
Led operations involving 19 Directs, 3 Handling Distributors and 21 SDs, supported by a team of
3 ASMs, 9 TSOs and 62 DSOs.
Implemented sales coaching programs, enhancing team performance and trade execution.
Facilitated internal career growth by promoting 3 FSOs to TSOs and 1 TSE to ASM through
regional PDP.
Company industry:
FMCG

Area Sales Manager

September 2018 - December 2020

Hilal Foods Pvt. Ltd

Abbottabad, Pakistan

September 2018 - December 2020

Developed distribution expansion plans, increasing numeric reach.
Strengthened trade relationships and improved sales execution metrics.
Successfully launched Handler Model across the area.
Achieved 7% YTD Value Growth (2018-2019) by executing BU Model in Abbottabad.
Curtail one brand reliance by increasing brand mix penetration.
Expand Sub Distributor Network by onboarding 28th SDs.
Successfully launched new products (Ding Dong Magik, Wispy, Fresh-up Fruity, Creamfillz, Panda
Cake, Pastry)
Company industry:
FMCG

Territory Sales Manager

January 2016 - January 2018

Engro Foods Limited

Abbottabad, Pakistan

January 2016 - January 2018

Maintained market leadership in UHT category (54%) through aggressive sales strategies.
Increased numeric reach to 95%, ensuring wide market coverage.
Appointed 2 new SDs in Mansehra Territory.
Designed and executed WS Own Loyalty Program, retaining key wholesalers in Mansehra.
Expanded distribution network with 183 new outlets
Company industry:
FMCG

Territory Sales Manager

December 2015 - January 2016

Fuji Foods Limited

Jhelum, Pakistan

December 2015 - January 2016

Jhelum, Dina, Mirpur, Kharian, Dinga, M.B Din
Successfully launched Dostea (Tea Whitener) in Jhelum Territory.
Appointed new distributors in Jhelum, Mirpur, Bhimber & M.B Din.
Company industry:
Retail & Wholesale

Territory Sales Manager

July 2012 - December 2015

Engro Foods Limited

Rawalpindi, Pakistan

July 2012 - December 2015

Maintained market leadership in UHT category (54%) through aggressive sales strategies.
Increased numeric reach to 95%, ensuring wide market coverage.
Appointed 3 new SDs in Wah Outstation Territory while 3 SDs in Abbottabad Outstation.
Designed and executed WS Own Loyalty Program, retaining key wholesalers in Wah Cantt & Mansehra
E xpanded distribution network with 14635new outlets in territory in project D.
Company industry:
FMCG

Retail SalesOfficer

June 2002 - March 2005

Dancom Pakistan (Pay Phone Company)

Jhelum, Pakistan

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June 2002 - March 2005

Expanded retailsales network, increasing product visibility in urban & rural areas.
Established merchandising and promotional strategies to improve sales.
Company industry:
Telecommunications
Job role:
Sales

Education

University of Karachi

January 1999

January 1999

Bachelor's degree, Economics

Pakistan

Skills

Marketing
Intermediate
Marketing
Intermediate
Customer Service
Intermediate
Customer Service
Intermediate
Management
Expert
Management
Expert
Accounting
Beginner
Accounting
Beginner
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Sales
Expert
Sales
Expert
Administration
Intermediate
Administration
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Business Development
Expert
Business Development
Expert
Science
Beginner
Science
Beginner
Communication
Expert
Communication
Expert
Team Handling
Expert
Team Handling
Expert
Channel Management
Expert
Channel Management
Expert
Negotiation Skills
Expert
Negotiation Skills
Expert

Languages

English
Intermediate