Syed Noufel, General Manager Business Development

Syed Noufel

General Manager Business Development

Paris Market Group Of Companies

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, International Finance and Marketing
Experience
15 years, 8 Months

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Work Experience

Total years of experience :15 years, 8 Months

General Manager Business Development at Paris Market Group Of Companies
  • United Arab Emirates - Dubai
  • My current job since December 2022

— Identified the need to strengthen the groups Portfolio initiated talks with global brands such as French Connection, Everlast Frazer Group, Hang Ten, Jeep exclusively, delivering strategic partnership growth to retail and E commerce channels in the Middle East, Russia, Eurasia Economic Union, and India. The Portfolio became
a key partner for all major brands such as Splash, Babyshop, Brands for Less, Boohoo UK.
— Implemented successful turnaround strategies, leading to opening of Key Accounts for Splash, Alshaya, Brand folio and Apparel group which was initially void for several years.
— Initiated and Opened blossom restaurants in Madinat Zayed Mall from Leasing to Retail Operations in 2024
— Initiated Business Partnerships with BOOHOO, Debenhams, Alshaya group, Splash, ACTA Capital Australia.
— Negotiated on brand contracts, generating profit margins of 70% over a 6 -month period.
— Launched a new business development that generated 4 new account sign-ups over an 8-month period.
— Managed Key Accounts of 200 CenterPoint Stores across the GCC Market with 27 million Annual Turnover

Business Development Manager - GCC at Saif Belhasa Holding
  • United Arab Emirates - Dubai
  • November 2021 to December 2022

— Reporting To: Chief ExecutiveOfficer.
— Led strategic planning and execution for high-stakes acquisition at Jollibee Food Corp. Orchestrated negotiations, due diligence, and stakeholder communications, ensuring alignment with corporate objectives for Jollibee, Chowking,
Fauchon Paris, and Chocolate Bar.
— I managed full development lifecycle for the CEO's Office from negotiations, onboarding and setting out new brand standards and guidelines with Key developers such as EMAAR, MAF, Nakheel, Meera’s, Dubai Properties.
— Handled leasing for 36 stores, negotiated rents, and tenant mix; collaborated with key developers. Identified growth opportunities with international brands, setting 5-year projections.

Business Development Manager at Ahalia Group & Seychelles Goverment
  • United Arab Emirates - Abu Dhabi
  • March 2017 to June 2021

— Reporting To: Executive Director
— Secured 11 major partnerships in 2020 for renal division, achieving 50% of projected revenue by mid-year and on track for 1 million AED by year-end. American Hospital, Emirates Healthcare Group, Johns Hopkins Hospitals
— Increased Phoenix Hospitals' OPD revenue to 600 and Eye Care division to 1200, surpassing breakeven. Secured 6 government contracts. Such as MOHRE, MOI, AUH Police, Judicial Department, AUH QCC.
— Implementation of strict Marketing cost control policy, KPI’s, Marketing guidelines and Policies across all group
— Prepared Long-Term Development Plan post 3-month facility closure. Improved brand image through consistent PR
and traditional marketing, without raising spending
—Transformed joint initiative with Abu Dhabi Police, "Year of Zayed: Leading by Example, " into iconic nationwide campaign honouring H.H Sheikh Zayed's legacy, inspiring exemplary leadership and societal impact.

Corporate Business Development Manager at Landmark Group
  • United Arab Emirates - Dubai
  • April 2015 to March 2017

— Reporting To: GroupBusiness Development Head
— Led high-stakes acquisition planning, negotiations, and stakeholder communications. Key in aligning acquisition with corporate objectives for Reiss, Steve Madden, Pablo Sky, ECCO, Kurt Geiger.
— I managed the full development lifecycle for the whole of Landmark Group from negotiations, onboarding and setting out new brand standards and guidelines.
— Handled leasing for 2300 stores, negotiated rents, and tenant mix; collaborated with key developers. Identified growth opportunities with international brands, setting 5-year projections.

Corporate Business Development Manager at Apparel Group
  • United Arab Emirates - Dubai
  • May 2008 to April 2015

— Reporting To: Chief Operating Officer & Director
— Led strategic planning and execution in the high-stakes acquisition of Calvin Klein from Philip Van Husen
— Corporations, orchestrating key negotiations, due diligence processes, and stakeholder communications. Played a central role in driving the acquisition's success, ensuring alignment with corporate objectives for Brands Calvin Klein,
Aeropostale, LC Waikiki, Nautica, Herschel, Lakeland, TOMS, Cath Kidston, Rituals, Levi's, Tim Hortons, Beverly Hills Polo Club, Bottega Verde, Glossip Cosmetic’s, Austin Reed, Levi's Kids, HEMA Amsterdam, Generation, GAS Jeans,
— I managed the full development lifecycle for the COO's Office for the whole of Apparel Group 75+ Brands and 1600 Stores from negotiations, onboarding and setting out new brand standards and guidelines.
— Reporting Of: 6 Mall Managers, 5 Store Managers, 30 Sales Associates
— Led the launch and Retail Operations of Beverly Hills Polo Club with an annual turnover of 14 Million
— Directed aggressive growth path for 22+ brands & 1600 stores. Uplifted Qatarfrom 0 to 100 Stores over a period of 2Years.

Education

Bachelor's degree, International Finance and Marketing
  • at IMI University
  • January 2008

MBA - Finance BBA - Finance

Specialties & Skills

Business Expansion
Business Planning
Strategic Partnerships
Business Development
Strategic Partnerships
partnerships
International Expansion
retail operaions
business planning
Sales and Marketing
Leadership

Languages

English
Expert

Memberships

Emirates Entrepreneurship Association
  • Associate Memeber
  • August 2023

Training and Certifications

Business Development - Strategic Planning (Certificate)
Date Attended:
October 2019

Hobbies

  • Reading
    Year of Tolerance Certificate, Judicial Department | 2019 Good Moral Certificate, Embassy of Venezuela | 2019 Best Performing Employee, Ahalia Group | 2019 ISNR Award, Ministry of Interior | 2019 Year of Zayed, Abu Dhabi Police | 2019