Syed Fahad Hassan

 Currently looking after the key account of Starcom Mediavest Pakistan.
 Other agencies include Spark Communication, Media Pulse, Adcom, Firebolt, Oktopus Media 230, Maxcell Communication, Lowe & Rauf.
 To develop new leads, cold call potential clients, manage existing customer relationships and close the deal, increasing client portfolio and hitting targets.
 Pre pare yearly sales projection and special content placement; prepare annual sales review and competition analysis.

Manager Marketing
HUM Network Limited (HUM TV, MASALA TV, and STYLE 360) Jan 08 till June 2012.
Responsibilities;
• Manage and development of the marketing campaign strategy and the annual Marketing Planning process.
• Prepare annual Marketing plan and ensure that the plan delivers growth in income and in supporter numbers.
• Media Buying and Planning
• To get all the creative artwork done from internal / external source.
• Develop and implement Direct Marketing recruitment and conversion campaigns which recruit sufficient new supporters to replace those lost and to grow the database.
• Monitor and regularly review the performance of marketing campaigns against the agreed plan and budgets.
• Continually identify branding opportunities and activation to increase the viewer ship.
• Develop the data selection process to select campaign data through modeling and continue to refine complex data selection processes.
• Marketing Research & Business Development.
• Event Planning & Execution
• Monthly / Quarterly ratings Analysis.
• Time band wise content evaluation

Makro Habib Section Head Nov 07 to Jan 08
Responsibilities: • Monitor and control expenses to maximize store profitability.
• Plan, prepare and present a weekly schedule of days and times to be worked for each employee, as per designated store opening hours.
• Supervise the ordering of products each week after reviewing the current sales, in-stock/out-of-stock positions of product, and anticipating customer demands.
• Plan, delegate and distribute work to store staff.
• Monitor and follows up on delegated and routine work and productivity of store staff.
• Train, motivate and develop store staff. Implement store induction program for all new recruits.
• Determine and control proper display and merchandising of product within merchandising standards.
• Resolve customer problems and complaints at store level.
• Listen, counsel and resolve employee problems.

McDonalds (Bradford, ENGLAND) Shift Manager Feb 05 to June 07)

Responsibilities: • Ensure the compliance of Health and Safety guidelines and security rules and procedures.
• Safeguard the cash, product and assets of the store.
• Monitor and report on competitive companies' products and pricing.
• Ensure the accuracy, integrity, and timeliness of daily sales records and deposits.
• Complete plan-o-guides in a timely manner.
• Attend and co-ordinate trade shows and technical presentations as assigned.
• Co-ordinate special promotional activity as assigned.
• Answer customer enquiries and recommends products to meet their needs.
• Review and approve all exception transactions
• Maintain a clean, neat, appealing and well-merchandised store at all times.
• Delegate authority to staff as appropriate and encourage them to create more efficient ways of doing routine tasks.
• Review all overstock and defective merchandise with the District Manager on their store visits.
• Complete daily, weekly and monthly reports and return to Head Office as required.