Marketing Professional/Executive
F Technologies LLC
Total years of experience :17 years, 0 Months
Managing entire on-line marketing activities for mobile application
business unit including PPC, CPM channels, SEO, and social media.
Responsible for both developing and producing creative brand designs.
Managing all on-line marketing activities to ensure that messages
appropriately contribute to brand identity.
Identify, develop and evaluate marketing strategy of company’s services, research on potential market for company’s services in the UAE region.
Provide sales forecast based on the planned marketing activities.
Develop Operating Procedures (SOPs) for the department associates and ensuring the compliance.
Through research, introduced company’s new brand image and its management
Brand, advertising or marketing consultancy, communication and supporting different clients during projects.
Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer patterns, needs and Trends.
Generating names for new and existing services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and overall imagery outlook.
Supervising the sign-off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company's branding guidelines.
Co-ordinating the launch program to external customers as well as employees.
Overseeing the BTL advertising, direct mail, email campaigns, websites, exhibition stands, collateral and liaising with art designers, copywriters and printers.
- Working as a departmental head, reporting to CEO on relationship marketing, team management, new brand development, creative marketing and IMC assurance.
- Managing reseller/franchise programs, E-mail marketing, advertising campaigns, social media, SEO and Content Writing.
- Handled a team of 10 subordinates.
- Launched 2 portable affiliate programs and achieved six fi gures of revenue through marketing efforts in 2011.
- Initiated 3 major SBUs and initiated 13 brand development campaigns.
Campaign creation, market planning and development, research on competitive analysis, relationship management among multinational companies, media personnel, entertainment directors, fashion/interior designers etc. Providing them industry’s best talent and design services and ensured quality management. Successfully closed deals with 4 companies during the tenure
I worked for affiliate and partnership department and lunched three brands of affiliate, partnership and online sole-distributor programs. Designed strategy for franchising and maintained corporate relationships with clients. I was head of campaign creation and forecasting revenue generation activities.
I worked for world famous stationery brand ‘Pelikan’ and managed campaign “World of Schools” successfully. My responsibilities were website development also handled an exhibition in Lahore city, during my job tenure I focused on below-the-line marketing activities such as point-of-sale, sales promotion and telemarketing.
Majors: - Brand Management - Advertising - Consumer Behavior - International Marketing
Majors - Total Quality Management - Sales Management - HRM - Export Marketing
