Area Sales Manager - Eastern Region
Saeed Ahmed Al Mahroos & Sons Co.
Total years of experience :18 years, 9 Months
Handling Sales in Key Accounts, Traditional Trade and HORECA for the Eastern Province of KSA. Preparing forecasts and Annual budgets, Designing incentive plans for the team, Managing Key Accounts, HORECA and Modern Trade. Increasing visibility of SKU's, Preparing BDA, Rebate, Visibility Agreements with customers, Preparing Promotional plans, Minimising Bad Debts, Organising Sales Routes, Recruiting salesmen. Increasing profitability in the designated channel.
Worked as a Business development Manager in outdoor advertising. Meeting cients and making customized advertising campaigns for them. Follow up on the performance of the campaigns and generate more business from the clients. To maintain frequent training programmes for the sales and marketing team to live up with the company standards.