syed Zain

Job Responsibilities: Conceptualization, implementation and analysis of various marketing strategies to support explosive growth of business in the Middle East region.

• Strategic thinking and development of business plans
o Development of joint business plans in collaboration with principals
o Transformation of marketing strategies into local actionable plans for Middle East.
o Ensure implementation of brand roll out campaigns, marketing & promotional plans.
o Development of feasibility study for upcoming brands.

• Efficient management of following functions;;
o Trade, retail and online marketing of assigned brands across all markets
o Brand communication and presence in centralized key accounts and retail stores.
o Marketing and promotional activities, events, exhibitions, workshops and training conferences in all markets.
o Implementation and meeting deadlines of marketing campaigns across markets.
o Production of marketing collaterals, merchandising displays and POS material.
o Handling of multiple projects, workload & resources to achieve agreed goals.
o Relationship with channel partners, key accounts & customers to satisfy their queries.
o Communication with media/PR agencies and publishing houses.
o Pool of pre qualified contractors, suppliers and vendors for proper implementation of marketing campaigns


• Effective communication with all stake holders
o Principals, channel partners, retailers and sub distributors
o Pre qualified suppliers, contractors, PR &Media Agencies
o End users and customers


• Systematic reporting and proper documentation of all marketing expenditure.
o Analysis of pre & post events effectiveness, key earnings & outcomes.
o Reporting of implementation of all strategies, plans and activities across markets.


• Market grip and footwork
o Visiting regularly all key accounts, retail stores and customers
o Visiting events/exhibitions, trade shows and shopping malls activities

• Synchronizing team energies through coordination at all levels
o Coordination with Marketing, Training and Creative team
o Coordination with sales, logistic and suppliers.

• Business development opportunity
o Exploring new market trends and business opportunities in the Middle East
o Identifying new means of communication with customers
o Spotting new gaps in markets and how to fulfill these gaps with our brands

Riazu Incorporation Pakistan is a Product Design and Marketing firm with a portfolio of leading international brands in personal care and beauty products

Brand Manager: February, 2012 to October 15, 2012
Managing a portfolio of beauty care products including Rimmel London, Color Studio cosmetics and Ajmal perfume
• Increased brand share and achieved consistent double digit growth since launch
• Retail business expansion from 87 doors to 139 doors nationwide
Job description;
• Strategic marketing planning and implementation of brand plans based on primary and secondary research.
• Trade marketing, retail business, salon business and supply chain management
• BTL activities in various institutions, malls and retail outlets.
• PR agency, media and outdoor communication management.
• Implemented IMC nationwide and pitched the idea of experiential marketing in various cosmetic outlets.
• Online marketing management and development of online business model, direct selling through websites and web stores in collaboration with international partners.
• Training and development of beauty advisors, sales force and BTL team
• Direct Reporting: Institutional marketing manager, Senior Visualizer and Merchandiser
• Involved in the development of legal contracts, MOU and merchandizing agreements
• Communication with the Rimmel London regional office U.A.E.

Assistant Brand Manager: October, 2011 to February, 2012
Responsible to manage the cosmetic brand “Color Studio Professional”
Job description;
• Involved in the implementation of brand plan and assisted management in the streamlining of cross functional communication.
• Assisted in trade marketing and retail business expansion.
• Conducted BTL activities in various institutions, malls and retail outlets.
• Managed online marketing and direct selling through websites.
• Involved in the professional documentation of contracts and agreements.

As Professional Services Representative in Sales Department, July 2007 to April 2009

• Successfully launched Pfizer’s blockbuster product Chantix & created brand awareness through BTL activities in leading organizations.
• Implemented innovative ideas to boost the sales of Chantix in Karachi region.
• Attended the Sales conference in Malaysia in 2008.
• Selected as product Specialist (cardio vascular Division).
• Developed Strong relations with Key Opinion Leaders and customers.
• Organized Continuing Medical Education activities for NICVD and other institutions.
• Delivered presentations & conducted Round Table Discussions and Foreign Speaker Programs.