Sylesh C, Regional Sales Manager

Sylesh C

Regional Sales Manager

Middle East Specialized Cables Co

Location
United Arab Emirates - Dubai
Education
Master's degree, P. G in Marketing Management
Experience
28 years, 9 Months

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Work Experience

Total years of experience :28 years, 9 Months

Regional Sales Manager at Middle East Specialized Cables Co
  • United Arab Emirates - Dubai
  • My current job since June 2011

Brand building to create business through major contractors and set distribution channels as required for leading cable manufacturer. Generate business through new accounts, develop and deliver sales forecasts for assigned territory, collaborate in all phases of strategic planning with senior management including budgeting, pricing strategy, new product introduction, inventory and provide continuous assessments of the territory, maintain an ethical and professional relationship with all customers, Coordinate with customer needs with the appropriate internal departments, such as credit, planning, manufacturing.

Regional Sales & Marketing Manager – Middle East/ Africa at Paradise Cables Ltd
  • United Arab Emirates - Dubai
  • November 2009 to March 2011

Responsibilities :
Setting up UAE Regional representation office, Brand building, Identify and manage potential distributors and contractors in the region, developing a unique approach to identify and capture new accounts. Grow sales pipeline in shortest time possible, coordinate with corporate office & factories.

Sr. Sales & Marketing in Charge – Distribution & Major Projects. at National Cables Industry.
  • United Arab Emirates - Dubai
  • June 2003 to April 2009

Responsibilities : Distribution Sector:
Marketing research & overseeing brand management, segmentation, product cycle, positioning, warfare,
Plan, strategies, policies and structuring company’s distribution channel. Direct involvement in day to day operations by closely coordinating with channel partners. Update senior management & generate ideas for new product development, evaluate market, develop promotional materials, Participation in trade shows, deliver sales & marketing presentations on products, services, budgeting and forecasting annual sales turnover.

Project Sector: Participation in major projects, visits to project sites, negotiate large contracts, interact with corporate clients, consultants, generate new and maintain old accounts, vendor approval by submitting prequalification documents along with technical data and compliance to the project specification, coordination with clients, utility representatives, consultants and MEP contractors.

Manager – Business Development (Middle East & Africa) at SK Global Co Ltd.
  • United Arab Emirates - Dubai
  • October 2000 to April 2003

Responsibilities :
New Business Development, Research Management, Account Planning and Penetration, Brand Management, Develop potential opportunities and Distributor Network within an enterprise account, Product Positioning & Promotion Activities, Leveraging Internal Resources, Assigning of Sales Territories, Budgeting and Forecasting Annual Sales Turnover, Business activities reporting process and form communication hub between Head Office and Liaison Office.

Sales & Marketing in Charge at Lancomp LLC.
  • United Arab Emirates - Dubai
  • January 1999 to August 2000

Coordinating with sales team, developing new clientele, and marketing support with a focus on service and all other required support needed to bring up a new company.

Branch Manager at Computer Point Ltd.
  • India
  • August 1994 to October 1998

Responsibilities :
In charge of branch and its development within the area, New Business Development, Market Research, Brand Management, Positioning & Promotion activities, Distributor network, Budgeting and forecasting annual sales turn over, Document Management, etc.

Education

Master's degree, P. G in Marketing Management
  • at School of Communication and Management studies, Cochin. India
  • June 1994
Bachelor's degree, Sales & Marketing
  • at Calicut University
  • May 1991

Specialties & Skills

Marketing
Project Management
Channel Management
Budgeting
Computer Knowledge
Management well versed with MS Office, ERP and Internet Applications.

Languages

English
Expert
Hindi
Expert