Senior Research Analyst
Nielsen
Total years of experience :7 years, 7 Months
I use data to unearth consumer perceptions and experience with products to derive gaps in current market solutions and explore areas of improvement for growth. I workshop research findings with marketing & brand managers to explore the best strategies to take forward to grow in their respective markets. Further enrich consumer insights with retail measurement data to give a broad perspective of the categories in which clients products play.
Designing of research projects based on client briefs, leading project teams in successful project implementation, development of study tools and training manuals, business development (always surpassing targets allocated), managing of fieldwork teams and overseeing team performance; rating of performance and recommendations on areas of improvement if any. Managing third party suppliers for international/multicounty projects and ensuring they work within the Ipsos work ethics framework Providing valuable insight and business recommendations: Generating needs-based analyses and reporting, client liaison and taking responsibility for day-to-day client management & moderation of qualitative research studies (focus group discussions, in depth interviews, immersions etc.)
Identified viable business opportunities for Ipsos in Kenya and beyond by approaching existing clients
and proposing further research opportunities that would see growth of their businesses and recruiting
new clients from business meetings, through websites and referrals.
Duties and Responsibilities
Identifying strategic business opportunities for Ipsos in Kenya & Ethiopia, management of Ipsos business
and clients in Kenya & Ethiopia, selling the company’s products and services to various clients across
different sectors targets, writing winning proposals and preparation of quotations for clients, facilitated
client liaison by strengthening relationships with existing clients and building strong relationships with
new clients & observing targets and Key Performance Indicators.
Achievements
❖ Selected as the company strategic representative for Ethiopia.
❖ Sold my first job in one week.
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