tabassum إقبال, Social Media Strategist

tabassum إقبال

Social Media Strategist

Right Click

البلد
باكستان - كراتشي
التعليم
بكالوريوس, Advertising And Public Relations
الخبرات
15 years, 6 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :15 years, 6 أشهر

Social Media Strategist في Right Click
  • لبنان
  • أشغل هذه الوظيفة منذ فبراير 2012

As a social media marketer, I am in constant contact to comment and respond on social media sites. I put up ideas and issues online, and with patience and kindness listen to every kind of criticism. Creativity is what makes social media campaigns stand out from the rest.

Nevertheless, social media trends change very quickly, and activities can fall behind when one miss the opportunities to explore the Next Big Thing about tools, upgrades, and emerging trends. Well-written, timely content is what drives the Social Web. So, I am always listening and responding rapidly to update about the products, and this has made blogging a central element to a successful social media strategy.

Freelance Writer في MarketShank
  • باكستان - كراتشي
  • أبريل 2009 إلى يناير 2012

Started my writing career as an academic research writer, I was liable to produce essays and term papers for academic world. Through extensive research and understanding the intricacies of in-text citations as well as referencing, I was able to produce papers that could be published in the research books

Freelance Writer في Intellectual Papers
  • باكستان - كراتشي
  • يناير 2010 إلى ديسمبر 2011

To become more specific in my writing, I joined another research writing organization that gave me leverage to select topics of my interest. I was more motivated and dedicated in conducting thorough research in the field of my interest. This lead me to write very informative and strong research papers and essays.

Copywriter في L'ATELIER Integrated Marketing Communications
  • باكستان - كراتشي
  • مايو 2011 إلى سبتمبر 2011

As a team member of the creative department, I was expected to come up with innovative ad copies, jingles, and brand name for new clients. In addition, I was responsible for devising concepts for print and electronic ads. Due to strong writing skills, I was also in charge of providing attractive content for promotional materials. To communicate the marketing message effectively, I was in continuous contact with the client and the rest of the creative team for producing featured ad copies and company magazines. Also planned creative pitches to secure business accounts and succeeded in bringing two major clients to the organization.

Management Trainee for Media Operations في Brainchild Productions (Pvt) Limited
  • باكستان - كراتشي
  • أغسطس 2008 إلى ديسمبر 2008

Starting my career in the world of media was not flashy or luminary in any way. It needed excessive care to ensure that the electronic ads are aired on time as well as are delivered to the leading channels so that the message is communicated to the desired audience. As I was handling a leading cooking oil manufacturer, I had to be on my heels to make sure that the ads are delivered to the electronic media and also keep an eye on the airing time of these ads. This job made me efficient in time management and enabled me in running a successful ad campaign that brought great business to the company year round

Also I had to make sure client advertisements are aired/printed on approval from the Buying division by way of issuing release orders, ensuring all material reaches the relevant media vendors and tracking their status on the relevant media at the designated dates and times.

الخلفية التعليمية

بكالوريوس, Advertising And Public Relations
  • في Karachi University
  • يناير 2010
الثانوية العامة أو ما يعادلها, Pre-Engineering
  • في Khatoon-e-Pakistan Govt. Degree College
  • يونيو 2004
الثانوية العامة أو ما يعادلها, Computer Science
  • في Falconhouse Grammar School
  • مايو 2001

Specialties & Skills

Strategic Research
Web Content Management
Strategic Analysis
Social Media Marketing
Web Content Production
Copywriting
Proofreading
Research
Analysis
Editing
Corporate Identity
Corporate Branding
Product Management
Product Marketing
Strategic Planning
Marketing Strategy
Personal Branding
Social Media Marketing
Social Networking
Social Network Analysis

اللغات

الانجليزية
متوسط

العضويات

KUMAK
  • Volunteer
  • March 2010

التدريب و الشهادات

Academic Research (تدريب)
معهد التدريب:
University of Karachi
تاريخ الدورة:
June 2010