Brand Manager - MENU
Seasons Foods Pvt Ltd
Total years of experience :16 years, 3 Months
BRAND MANAGER - MENU (SEASONS FOODS) April 2012 - Present
NATIONAL GROUP OF COMPANIES
Developing marketing SOP of the department. Hiring, training and development of nationwide company brand ambassadors.
Product Launch - POPCORN FISH Nov 2012, Achieved tremendous results in a challenging environment & with a very thin budget. Communication touch points: Telop, Radio, POS, Social media, print & member date base sms.
Launch campaign of MENU’s new SKU Chuggets “Chicken Cheese Nuggets”, targeting kids, Touch Points: Animated TVC, radio, outdoor, print, POS, social media. From budget/feasibility to development and execution.
Conducting retail & audit for updating and improvements of company maintained outlets, 37 nationwide outlets.
Maintenance and management of regional TPRs including vendor handling, updating and executions of branding.
Developing plan for Mascot Activity / Free sampling / Sponsorship; from negotiations to executions.
Re-Launched Nescafe 3in1 In Pakistan Through An Extensive BTL College Program Focused At Youth.
SENIOR ACCOUNT MANAGER (ORIENTm McCANN ERICKSON) Feb 2010 - Mar 2012
BRAND PORTFOLIO
NESTLE NESCAFE - ROSE PETAL - TULIP
In January 2011, after immense research & development with the brand team \[Nestle Nescafe\], in process of launching a revolutionary & revamped product “NESCAFE NEW CREAMY 3IN1”, targeting our youth for breaking the current traditional norms of tea drinking. Campaign was backed with a strong message for the youth, touching potential consumers through with a mix of collage activation, digital \[facebook\], outdoor, TV contents & Point of Sale (POS).
Nescafe 3in1 consumer promotion: Identified consumptions occasions during exams and association of coffee as a staying up late drink. Big Idea: “I HATE EXAMS BUT I LOVE NESCAFE”. Communication focus was point-of-sale, college/universities, photo copiers, book stores.
In July 2010 rolled out a highly successful thematic campaign for a tissue brand “Rose Petal” a product Packages (pvt) ltd. which was followed by brand tremendous increase in sales & appreciations from the advertising fraternity. ROSE PETAL THEMATIC CAMPAIGN - Narmi Say Choo Jaye (TVC Production by Jami & Jingle Sung by Rahat Fateh Ali Khan).
NESTLE WORKSHOPS & LEARNINGS:
Branding building the Nestle way, Consumer connects, NHW Portfolio sessions, TUB (The Ultimate Brief) sessions, Developing consumer insights & communication brief session.
SENIOR ACCOUNT MANAGEMENT EXECUTIVE (EVERNEW CONCEPTS), March 2008 - Feb 2010
BRAND PORTFOLIO
CHENONE - LARK & FINCH by Servis - HONDA - NIPPON PAINT
Planning and execution of the IMC for Nippon Paint’s (Japan based) launch in Pakistan, November 2008.
Complete execution from creative to production of ChenOne cyclic (winter 08-09 - summer 09) communication campaigns include TV, Radio, Web, On-ground Activation, Outdoor, TV & Radio Programming, POS etc.
In collaboration with the Honda brand team executed communication launch campaign of CRV- Accord, 2008 & Honda City in 2009. Planning and execution of the entire IMC, maintaining & achieving international iconic image of HONDA.
Aligned with the brand team, creative resources & Evernew Solutions team organized Nippon’s pioneer product launch event “Spotless”, Karachi & Islamabad.
Launched a shoe associated communication in line with the Servis’ executive/premier band LARK & FINCH that included a complete series of IMC. Managed to execute all aspects of the campaign from core creative idea to execution.
Worked as a Knowledge Manager for ChenOne, Lark & finch, Nippon within Evernew network representing Pakistan
BBA (Honors) - Majors in Finance & Minors in Marketing Lahore School of Economics 2008