Branch Manager
Eureka Forbes Ltd
Total years of experience :14 years, 9 Months
Currently designated as Branch Manager with Eureka Forbes Ltd since June ’17 handling Hyderabad & Telangana. Firm up S&D plan for the year. Fix quarterly phasing in discussion with TSI’s and builds the plans. Analyze potential areas in assigned geography where Distributor appointment would enhance business prospects. Coordinate collation of Stock & Sales statements. Finalize activity plan and individual TSI PJP at the depot meeting based on month/ business objectives, communicate these to the Field Force, Coach the Sales Team on the Call procedure execution and demonstrate the process during Field contact, make provision for mid course changes. Draw out S&D/ business/ TSI contact priorities for the month, monitor Field Force activity, make changes to Tour plan due to additional projects/ business exigencies for PJP planning and execution. Shortlist Trade promotion alternatives, arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters. Check for adherence of claims to initial Trade Promotion and sign off claim settlement. Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discus ASM-MIS and the Champion's Scorecard with the Team. Set KRAs for the TSIs based on ASM KRAs and other local objectives. Conduct midyear discussions and provide feedback to TSIs. Assign ratings and discuss the BAT assessment with the employee. Identify learning and development areas, document these and inform TSI's of appropriate training programs.
Developed retailers network from 350 to 1170 in Hyderabad area. Rolled out RREP in Hyderabad & Vizag area successfully. Identified, recruited new channel partners for assigned territory. Promoted sales activities and developed positive working relationship with partners to maximize the sales Continuous coordination with partners to create and execute business plans & meet sales goals. Evaluate partner sales performance and recommended necessary improvements. Educated partners about new product portfolio, service and schemes offered. Addressed partner related issues, sales conflicts and pricing issues on time to avoid any sales loss. Created sales pipeline, monthly sales budget and also identified new business opportunities. Accompanied sales executives for order booking on rotational basis (2 weeks / month) on a pre-determined cycle. Establish stock norms with distributors as per market and ensured good stocking levels. Implemented Sales promotion campaigns, product launches, demonstrations, displays etc. Presented monthly report for each distributor in the territory. Keeping market information and feedback on competitor schemes / offerings and product quality and reliability. Monitoring and analyzing Sales Executives performance to increase secondary sales.
Locating vendors for materials, equipment or supplies and interview them in order to determine product availability and terms of sales. Prepare and process requisitions and purchase orders for supplies and equipment. Control purchasing department budgets. Review purchase order claims and contracts for conformance to company policy. Analyze market and delivery systems in order to assess present and future material availability. Direct and coordinate activities of personnel engaged in buying, selling, and distributing materials, equipment, machinery, and supplies. Prepare bid awards requiring board approval. Prepare reports regarding market conditions and merchandise costs. Administer on-line purchasing systems. Arrange for disposal of surplus material. Handling 100 + Stores across AP & Part of Karnataka with a manpower of 200+ store staff, 10+ Cluster Managers and 5+ Area Operation Managers along with Online Portal. Interactions with store staff for product knowledge, sales and day wise target achievement, maintain records of goods ordered and received..
Managing total store level operations, including staff hiring, training, evaluation and work schedules. Developing and implementing plans and strategies for maximizing sales. Enhancing customer experience by leading a team of associates responsible for customer care. Coordinating inventory control, receiving; merchandising (plan-o-grams) and store maintenance. Minimizing Dump and Shrinkage Looking after VM and Stacking elements Maximizing the conversion of mall walk-ins to ELECTRONIC BAZAAR walk-ins Looking after store’s day to day operations and statutory compliance as per standard operating procedures of the company. To ensure individual and group target setting for the team- as per monthly annual business plan and the achievement of the same. To ensure implementation of schemes and offers at the store level. Sales Analysis YoY (Year on Year) & ABP (Annual Budget Plan) Growth Structure. Stock Indenting. KEY ACHIEVEMENTS Exceeding sales targets set by the company Consistent performance in Quality & Process Compliance Audits Lowering Shrinkage and Reduction of damages on floor Manpower / Resource Management Experience of working in stores ranging from 1000 to 5000 SFT Experience of opening & running new stores Providing assistance to superiors in data collection and manpower management Rated as “Exceeding” for the year 2009-2010 Elevated as an Area Retail Manager in December 2010
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