General manager
ALBADDAD
Total years of experience :10 years, 2 Months
Responsibilities:
Headed a team of 125 and managed the Day to day operations
Developed the brand awareness and image of Dalydress, Shatex Home, Casa Bedding, KURTAINS, Tailor Made Furniture, Curtains, Accessories, Painting, Decor and Bedding Furniture
Responsible for Budget analysis and P&L Management
Involved in recruitment, Sales Development, Inventory management & Analysis and Product Mechandising
Responsible for the Social media traffic management and Creating loyalty program
Analyze how our brand is positioned in the market and crystallize targeted consumers insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get targeted population to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Coach the team and get the best from everyone
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Anticipate bottlenecks
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Accomplishments:
Successfully increased sales targets specially during recession time by modifying terms of payments policy finding.
Enhanced sales revenu by 15% over years 2008 & 2009 by arranging financial facilities through common banks
Accomplishments:
Awarded contract of carpet tiles and furniture of Four Seasons Doha
Establishment of the oriental weaver hand Taft factory