Marketing Manager
SAMSUNG
Total des années d'expérience :25 years, 8 Mois
To review & finalize Quarterly, Half Yearly & Yearly Marketing Activity Plans with agreed budget in line with Product Strategy, Market share, & ROI objectives.
Defining Market strategy in line with Product planning vs. competitors to maintain sustainable profitability & brand equity.
Prepare 360 marketing plans for various products, models and execution of communication plans timely within targeted KPIs.
Managing, planning and execution of product marketing campaigns (ATL & BTL) and deployment process according to the guidelines set by HQ & RHQ.
Drive various launching plans for different products and campaign activation's. Coordinate with selected partners and drive specific co-marketing activity.
Co-ordinate works with the various products heads and share new concepts and creates strategies for the all product lineup based on market demand and competitive positioning.
Develop and implement retail strategy to select right location choices for in stores as well as external branding activities.
Retail Mapping: To conduct retail mapping based on headquarters guideline to across all channels, identify potential, set priority and accordingly create strategy.
Agency management: Implementation and supervision of agency contracts, scope of activity, compensation and payment structure, performance evaluation as per guideline.
Responsible & Duties - LG DIVISION
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Initiate market research studies and analyze their findings.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
* Responsible for Marketing watches & Home Appliances for brands like Adidas, Accurate, Onida, Zen, Renata etc. For Saudi Arabia
* Responsible for wholesales & retail activities within the Saudi Arabia. *Forecasting sales and expenses per store, calculating expected profit on monthly, quarterly and annual basis.
*Determining local advertising and promotional budget in conjunction with the advertising department.
*Providing retail and merchandising expertise to store personnel, including selling methods and techniques & handling promotions.
*Recommending new product needs, merchandising requirements; promotional strategies based on competitors' activities and other industry sources.
* Attended various watches fair in different countries.
* Introduced various brands in markets.
* Expanded the business throughout the Saudi Arabia and Qatar.
* Finalizing deals with Hyper markets, Supermarkets and various chains of stores.
* Ordering of goods, pricing and follow up with sales & service
* Retail Store Management.
Leading a team of sales officers for effective sales
Appointing dealers for Karnataka State, India
Co-coordinating with dealers for enhancing sales
Managing, planning & Implementation of business strategies for Marketing Product
Frontline Sales, which involved merchandising, customer feed back and generating sales report
Coordinating with dealers for enhancing sales
Masters in Bussiness Administration ( M.B.A )
Four years of under graduate study in Business Administration at a Regionally Accredited Institution in USA.
Bachelors in Commerce