General Manager Publications
Alhuda Publications (Pvt.) Limited
مجموع سنوات الخبرة :21 years, 9 أشهر
Responsibilities
Sales Department
• Develop and implement a comprehensive sales strategy and drive revenue growth from Rs.1 million per month to Rs.4 million per month in initial years and then subsequently increasing every year.
• Analyze and streamline the sales process to enhance efficiency.
• Forecast sales trends and establish budgets for optimal resource allocation. Current year’s assigned sales target was Rs.151 million, whereas, sales target achieved are Rs.197 million, an increase of around 31% from assigned sales target.
• Targeted sales training programs to equip the sales team of 60 staff members with the necessary skills and knowledge.
Administration Department
• Establish efficient office and records management practices to ensure organized and accessible information.
• Optimize resource allocation to maximize productivity and cost-effectiveness.
• Manage vendors and facilities effectively to support smooth operations and maintain a conducive work environment.
Procurement Department
• Explore multiple vendors, build relationships, and negotiate prices in best interest of the company.
• Purchase new inventory of Books costing Rs.2 million per month by overseeing inventory stocking and availability.
• Generate reports, documents and analysis in QuickBooks Software for senior management review and approval.
• Reduced purchasing costs @ 25% by streamlining contract bidding and procurement processes.
Major Achievements
• Promoted from “Deputy Manager” to “General Manager” within my first year into the job.
• The long-term relationship I built with the vendors helped reduce the vendor selection time record of the company by 25%. Achieved sales target @ 31% more as per assigned sales targets.
• I worked in sales, administration and procurement department simultaneously for 13 years which proves my ability to multitask and deliver under pressure.
• Develop and execute strategic sales plans to drive revenue growth and achieved monthly corporate sales targets of Rs.3 million per month.
• Manage a high-performing sales team of 10 staff members, providing guidance, coaching and performance evaluations.
• Identify and pursue new business opportunities, leveraging market analysis and industry trends.
• Conduct sales forecasting, track performance metrics and provide regular reports to senior management.
• Develop and implement effective sales strategies and tactics to stay ahead of the competition.
• Continuously assess and improve sales processes and procedures to enhance efficiency and effectiveness.
Major Achievements
• I increased sales department revenue by 70% by developing a plan to streamline corporate sales. I helped my company offset the impact of inflation by managing the resources at the optimal time to draw a balance between usability and price.
• The staff I hired and trained helped improve the efficiency of sales department operations by 35%.
Responsibilities
•Assigned sales targets of Rs.2.5 million to Marketing and Recovery targets of Rs.2 million to recovery teams, monitored successful achievement of targets.
•Marketing Strategy for revenue generation from Rs.2.5 million per month to Rs.4.5 million per month was implemented successfully. Major Achievements
•Successfully completed the project of refurbishment of 17 Private Rooms within assigned budget.
•Implemented a successful marketing strategy for revenue generation in the targeted areas.
During my study in MBA Marketing & Management, I actively engaged in various projects, achieved notable accomplishments, and participated in significant activities. Here are some highlights: Market Research Project: As part of a team, I conducted an in-depth market research project to identify emerging trends and consumer preferences in the digital marketing space. Our findings were used by a local start-up to refine their marketing strategies, resulting in a 20% increase in customer acquisition. Brand Management Simulation: In a real-world simulation, I led a team in managing the marketing activities of a fictitious brand. Through effective branding strategies and innovative campaigns, we achieved a 15% boost in brand awareness, surpassing our competitors in the simulation. Social Media Campaign for Non-Profit: As part of a community engagement initiative, I collaborated with a non-profit organization to create a social media campaign aimed at raising awareness for a social cause. The campaign gained significant traction, reaching over 100,000 people and encouraging a 25% increase in donations. Business Strategy Competition: I represented our university in a regional business strategy competition. Collaborating with a multidisciplinary team, we formulated a comprehensive marketing and business strategy for a case study provided by the competition organizers. Our team secured the second position, showcasing our strategic acumen and teamwork. Internship with a Marketing Agency: During the summer break, I secured an internship position with a renowned marketing agency. This hands-on experience allowed me to work on real client projects, develop marketing campaigns, and analyze campaign performance. I received positive feedback from supervisors for my creativity and problem-solving skills. Academic Excellence: Throughout my MBA program, I consistently achieved good grades in marketing and management-related courses, earning recognition on the Dean's List for academic excellence. Personal Branding and Networking: Understanding the importance of personal branding, I actively engaged in networking events, industry conferences, and online platforms to connect with professionals in the marketing and management field. These efforts resulted in valuable connections and mentorships. Overall, my time in MBA Marketing & Management was a rewarding experience, combining theoretical knowledge with practical applications, and helping me develop essential skills to excel in the dynamic world of marketing and management.
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