Key Achievements in Cards Business
Bank Alfalah
Total years of experience :28 years, 7 Months
Key Accomplishments:
- Responsible for over 125, 000 Credit Card sales in record time of 1 year. (Sales record no one from the competition has achieved in the cards industry in one year in Pakistan).
- Responsible for the largest merchant acquiring business in Pakistan which grew 60% during my tenure as Product Head Cards (from 2007 - till 2012).
- Managed the most profitable Cards business for 5 years in Pakistan with a net profit of Rs. 1 billion (US $ 100 million).
- Managed a portfolio of 682, 000 credit cards, 581, 000 debit cards and 33, 000 Merchants Pan Pakistan with a total annual acquiring volume of Rs 40 billion ( US $ 400 million) in 2012, being the highest ever volume achieved in 1 year ( i.e. 54% share of the total acquiring business in Pakistan).
- Implement marketing strategies to maximize market share in deposits, advances and cross sell initiatives in line with targets assigned from time to time.
- Develop new relations and strengthen existing relationships with clients to maximize business
- Ensure that all financial targets are met for the branch and assurance of cost controls to maximize revenue/ profit.
- Train & motivate all front end staff to develop their technical skills/ core competencies. Lead them as per sales plan.
- Evaluate market and compete to grab maximum share of business to meet budgeted targets.
➢Leading and implementing strategies to strengthen consumer business in South. Responsible for identifying and delivering key business opportunities across the region.
➢Teaming up with Product/Function heads to manage P&L of CFG South.
➢Providing the leadership to CFG teams across the region to develop sustainable leadership pipeline.
➢Establishing & implementing productivity benchmarks for the business.
➢Ensuring continuity of Business Process & deliverance of all regional targets timely and in a cost effective manner.
Ensuring adherence to Bank’s compliance policies at the grass root level.
➢Senior contact point (for CFG) between Group Office Lahore & Head Office Karachi for business optimization. In addition, key contact point for CFG external relationships based in Karachi.
➢Owning both business results and business issues for the region.
➢Using MIS and analysis to evaluate business opportunities and risk patterns.
Bank Alfalah Ltd., Lahore & Karachi office, Pakistan
12/07- to date
Product Head (Cards) - Consumer Finance Group
➢ Managing the Bank Alfalah Cards business Pan Pakistan.
➢ Developing and implementing business strategies including but not limited to preparing budgets, sales forecasts, product expansion and marketing plans.
➢ Meeting aggressive business targets, and expanding distribution channels in the Country.
➢ Building a customer centric approach within the card sales & marketing, acquiring sales & ancillary (alternate sales/ retention channel) product sales teams.
➢ Managing/ Monitoring a portfolio of 682, 000 credit cards, 581, 000 debit cards and 33, 000 Merchants Pan Pakistan with an average acquiring volume of Rs 31 billion per annum.
➢ Assisting in development of all new cards products ( i.e. Corporate Cards, Payroll cards, Prepaid Cards etc)
➢ Dealing with all internal departments (Finance/ IT/ Operations/Credits/ Collections & Recovery) as well as external partners (VISA/ Vendors) for smooth running for day to day affairs.
Bank Alfalah Ltd., Lahore, Pakistan
03/07 - 12/07
Manager Credit & Risk Management - Credit Card Division
➢ Managing & supervising Pan - Pakistan operations of Credit Card Initiation Unit.
➢ Evaluated & made recommendations on credit card issuance/ collections & recovery policies.
➢ Promoted development and use of all available risk information for important credit decisions regarding card issuance/retention.
➢ Coordination with Card Operations, Sales & Collections in order to resolve key issues.
Bank Alfalah Ltd., Lahore, Pakistan
02/05 - 03/07
National Sales Manager (Cards) - Credit Card Division
➢ Responsible for all the Credit Card sales (i.e. 515, 000 cards) made in Pakistan.
➢ Liaison with all Card Centers for smooth process of CC applications.
➢ Coordination with Credit & Operations' Heads for all policy & operations related matters.
➢ Monitoring & managing Card sales team parked at 130 branches across the country.
Bank Alfalah Ltd., Lahore, Pakistan
10/02 - 02/05
Regional Sales Manager (North) - Credit Card Division
➢ Responsible for over 125, 000 Credit Card sales in 14 Cities in record time of 1 year.
➢ Planning and communicating sales strategies to all sales staff including telemarketing.
➢ Managed branch sales force in all the cities in the North consisting of 90 branches.
➢ Providing valuable feedback to Head of Cards - Card Division on important business decisions.
Askari Commercial Bank Ltd, Lahore, Pakistan
06/00 - 09/02
Card Center Manager, Credit Card Center (Central Region)
➢ Overseeing smooth operations of Credit Cards portfolio.
➢ Ensuring all sales & collection targets are met for Lahore Region.
➢ Streamlining operational process flows within the Card Center & assisting the Card Division with inputs on Card issuance policy.
➢ Coordinating with Card Division (Karachi) on all routine matters pertaining to Sales & Marketing, Customer Service, Collection/ Recovery & Operations/ hiring & retention of staff and payroll of the employees.
National Bank of Pakistan, Karachi, Pakistan
11/98 - 08/99
Assistant Vice President, Card Services
➢ Assisting in the maintenance and reconciliation of the Credit Card portfolio on a country-wide basis.
➢ Advising NBP Credit Card team on ways to improve and promote service culture.
➢ Reviewing and streamlining credit card Customers' data in an efficient manner.
➢ Got involved in liability product research and carried out market Trend analysis (SWOT analysis)
Citibank N.A. Lahore, Pakistan
07/94 - 04/98
Assistant Manager, Offshore Banking
➢ Serviced & advised customers in lieu of their financial needs, kept Liaison with Relationship Managers at Offshore sites based in Saudi Arabia, U.A.E. & U.K.
➢ Set-up system of delivery of ATM Cards for High Net Worth customers (CitiGold customers)
➢ Carried out projects involving reconciliation of customer data for ongoing market campaigns.
➢ Co-facilitated / designed credit facilities to match customer needs.
➢ Participated in mutual fund sales & redemption on temporary assignment in Citibank (Dubai) for 2 months, learned and developed valuable sales & after sales service skills in the region.
➢ Serviced & assisted retail/ branch banking customers with their financial needs.
➢ Managed total portfolio of 2500 NRP branch customers living outside of Pakistan, with a total deposit of US $ 60 Million.
➢ Solicited sales initiative through verbal & written medium around the world.
➢ Developed Excellence in Service improvement & product related training courses.
University Of Minnesota (Minneapolis, USA) 1989 - 1992 ➢ Bachelor of Science, Economics ➢ Minor, Theoretical & Applied Statistics ➢ Major GPA: 3.50/4.00
