Talal Al-Ashab

- Created an eCommerce website for one of our Brand and store in Shuwakh “Bayara” and I uploaded all the products data.

- Created an eCommerce website for our store in Shuwakh called “Asawag” & I uploaded all the products data.

- I was working on a Water App inspired by Abraaj Water App which was supposed to represent our water brands like Fiji, Volvic & Aqua Gulf.

- Created an internal tool which allows my co-workers to easily review and access all the Jassim Al-Wazzan products that are listed on Talabat without the need of using their phone and search manually for the products What previously required approximately 3-5 hours of manual work can now be completed in around 1-2 minutes.

- Achieved #1 Google search ranking in Kuwait for high-traffic keywords such as Abaya, Hijab, Denim, Kaftan, Cardigan & Skirt and increased our visibility using other keywords in more than 6 countries driving organic traffic growth.

- I fully automated the job of my co-worker, who is a content writer, from writing product names, descriptions, categorizing products, translating, formulas like xlookup, concatenations and much more, to being a fully autonomous job cutting time from hours a day to 10 minutes.

- Made the search experience much smarter on both website and app using UNBXD Search Engine by adding synonyms and search rules.

- Designed and implemented a content automation tool for the content writers that enhanced their workflow efficiency, reducing manual processing time from 30 minutes to 6.7 seconds while eliminating human errors.

- Built a local Keyword Rank Tracker for Armada Brands with automated reports and historical comparison, boosting SEO impact and reducing costs.

- I created a browser extension that would decode all of skus in real time which helped me increase my Merchandising productivity on Magento 2.

- I created a website that saves several hours to exactly one second for my co-worker, parsing product attributes from the product descriptions required for bulk product uploads.

- I created a website that allows me to paste skus by bulk and decode them instantly by their Brand, Season, Gender, Product Type, Years & Color with the option to export to CSV or Excel.

- Created an all in one dashboard for the Riva business for my ecommerce manager so she can see all types of the reports, charts, tables she needs and the performance of campaigns.

- I created a tool that creates Meta titles and descriptions based on product names and attributes using AI. This tool helped create the Meta data for thousands of products that were missing their Meta information on the Riva Fashion website.

- I created a tool which allowed me to increase the productivity of my co-workers and reduce mistakes in categorizing products from 20 minutes to 20 seconds and less.

- I’ve created scripts that automated a couple of my daily tasks.

- Creating & optimizing Google Ads campaigns in Kuwait, Saudi Arabia, United Arab Emirates, Oman & USA.

— Made the website and app search engine much smarter by adding hundreds of Arabic & English synonyms across Kuwaiti, Levant, and Egyptian dialects based on zero-results search reports.

— Created search rules based on customer intent to deliver more accurate and relevant search results.

— Built an all-in-one performance dashboard integrating GA4 data from both the website and app, alongside Google Ads campaign data — showcasing top-performing products, revenue split (web vs app, Android vs iOS), impressions, clicks, and more through visualized charts.

— Launched a targeted App Store campaign using competitor-related keywords (e.g., IKEA, Abyat, Midas), resulting in the iOS app outperforming the website in transaction volume.

— Introduced a solution that boosted online sales, improved customer satisfaction, and streamlined development — reducing canceled/rejected payments by 82%.

— Managed Google Ads campaigns focused on driving traffic, increasing app installs, and boosting online sales.

— Achieved a total ROAS of 2, 098% across Google Ads campaigns from Jan to Sep 2024, generating 649, 400 clicks and 20.5 million impressions — resulting in six-figure revenue.

— Implemented UTM tracking links for homepage banners and social media posts to measure performance and gain actionable insights.

— Designed animated, responsive HTML5 banners using Google Web Designer and Figma.

— Created bilingual (Arabic & English) push notifications for web and app via Insider.

— Helped design and finalize CMS page layout prototypes using Figma for upcoming campaigns.

— Designed online-exclusive banners with different adaptations for desktop, mobile, app, and Instagram.

— Uploaded and updated website and app banners using HTML and CSS.

— Created and modified invoices in SAP to work around Magento integration bugs.

— Resolved eCommerce-related customer service tickets efficiently.

— Coordinated with the development team to fix bugs and implement new features.

— Wrote SEO-optimized page titles, meta descriptions, and keywords to improve page ranking.

— Used Google Analytics to monitor traffic sources, content engagement, and customer behavior.

— Called high-value customers to recover abandoned carts and complete sales.

— Refreshed homepage product nominations weekly based on sales performance and new arrivals.

— Created and coded campaign-specific Terms & Conditions pages using HTML and CSS.

— Edited product images using Photoshop — removing unwanted elements, compressing, resizing, and creating lifestyle imagery using generative fill.

— Assisted in mass uploading of product content, descriptions, and images in both Arabic and English.

— Developed a custom script to trigger bulk updates of SKU prices and stock feed, fixing sync issues between SAP and the platform — saving hours of manual work.

— Supported customers in showrooms during peak times (shoulder-to-shoulder assistance).

— Ive implemented an idea that everyone opposed, discouraged and kept postponing for months which
increased the sales in both showrooms and service centers, also it made it possible to sell somewhat expensive
deadstock while hurting the competition.
— Helped in creating an eCommerce Multi-Vendor website.
— Helped in Creating a separate website for selling digital cards like iTunes, Razer Gold, etc.
— Consistently advocated for an idea that once implemented, increased the sales in both showrooms and service
center and made it possible to sell expensive deadstock while hurting the competition.
— Created a Google Spreadsheet that automatically scrapes prices from competitive websites like x-cite, mobile
200, Best Al-Yosifi and more using XPath elements and CSS selectors within formulas.
— Designing CMS pages for the marketing campaigns using Elementor & UX editor.
— Managing, Planning, Designing & Recording content for social media.
— Designed, and managed web-based ad campaigns on Facebook, Instagram, Snapchat & TikTok.
— Helped in packaging customer orders & the delivery process during the COVID-19 pandemic.
— Coordinated with the warehouse in charge & the drivers to make a better delivery workflow process.
— Managing inventory of Showrooms and Warehouses.
— Scanning and checking devices for manufacturing defects using Apple software and guidelines.
— Receiving devices from customers and merchants who sell Apple products in Kuwait for diagnostic purposes.

— Coordinating with other content writers to be able to push products online as fast as possible.
— Recategorized the entire electronic items database to fit the new standardized system of categorization.
— Took ownership of quality assurance of the electronics teams work.

— Created a chatbot that answers all the call center agents questions about products with their contents,
services, branch timings, branch managers & drivers phone numbers.
— Implemented an idea resulting in a 3x increase in sales (600 to 1.8K orders/day), reduced losses, while boosted productivity in the call center & restaurants. — Coordinating with the marketing team for releasing and promoting products. — Adding product names to our ERP System, Ajwan with their prices. — Educate call center agents about upcoming product releases, influencers, and entrepreneurs collaborating with us. — Building a strong relationship with all the cashiers and managers with all branches. — Inputting customers orders from Talabat & Carriage to Ajwan. — Receiving customers orders through phone calls & Whats App.

— Packaging and distribution at the warehouse.
— Checking the inventory: Arraignment of products and checking validity.
— Coordinated food items for disadvantaged families.

— Directing customers to merchandise within the store.
— Superior product knowledge.
— Maintaining an orderly appearance throughout the sales floor.
— Introducing promotions and opportunities to customers.
— Trained new team associates in the product industry, to enhance selling techniques & company procedures.
— Implemented up-selling, cross-selling strategies such as recommending accessories and complementary purchases to boost revenue.
— Tracked stock using company inventory management software.
— Applied security & loss prevention training toward recognizing risks and reducing store theft. — Transferring products from showrooms to warehouses and vice versa.