Senior Art Director
Fourays Advertising
Total years of experience :20 years, 5 Months
Serving as Senior Art Director for brands like Brighto Paints & Allied Bank Ltd.at Fourays Advertising, Lahore office.
Served as Senior Art Director for Telenor Talkshawk, at Adcom Advertising, Islamabad office.
Being an Group Art Director for ufone, I was responsible for the branding look & feel of ufone’s all brands including corporate, prepay & postpay & communication which ranges from a logo design to a nationwide print campaign.
Served as Senior Art Director at Adcom Advertising, Islamabad office, responsible for visualization of Telenor’s print campaigns & related collateral.
Served as Associate Art Director at Synergy Advertising, Lahore office, I have worked closely with Art Director and Creative Director developing concepts and devising strategies for 360º advertising campaigns.
I have been the team lead for the following advertising campaigns.
1 Bank Alfalah - As the group head, handled print campaigns for various products of the client including core ones such as Credit Card, Hilal Card, Home Finance, Malkiat Finance etc and the Annual Report of bank for 2006.
2 Warid Telecom - Being the group head of Warid Telecom I successfully completed assignments for the campaign launches of Warid Zahi Postpaid, Warid Zem Prepaid & Warid Zoom VAS . In the same capacity I also entertained various client products including Warid Corporate and different collateral design tasks.
3 Habib Bank Limited - thoroughly enjoyed assisting the Art Director on a conceptually and aesthetically engaging pitch campaign for Habib Bank Ltd.
Worked as Senior Visualizer at x2o Communications and have worked in close coordination with the Art director and Creative director to develop & produce concepts, directions and executions for advertising campaigns both on print and electronic media.
I have been an essential part of the following advertising campaigns and a team.
1 Dairy Bell - Dairy Products - Logo Design - Package Design - Press Ads - Banners - Hoardings - Delivery Van and collateral designs.
3 Tricon Developers - Tricon Developers is a newly formed real estate giant with various kinds of corporate centre, housing schemes and farm houses in current development.
I’ve been handling their Tricon Corporate Business Centre, Royal Gardens and Commoners Town housing scheme projects.
Delivered all collateral and campaign from concept to completion & Tricon Developers website: www.tricondevelopers.com.pk
5 Union Bank - Designed press ads for union bank’s financial product named “Business Power” and Union Bank’s sponsorship collaterals material for Junior Gold Championship.
Worked as Interactive Designer, responsible for developing the look & feel for an interactive experience. I worked on the following projects.
Thesis Pending.