Marketing & Ecommerce Executive
Finelook – Clothing Brand
Total years of experience :5 years, 3 Months
• Created a holistic paid acquisition strategy, leading to a 44% ROI for every SAR spent
• Built out a culture of robust data collection and A/B testing to improve campaign performance, leading to a 66% average improvement from campaign start to end
• Led the implementation of real-time reporting on marketing spend to adjust strategy, leading to a 27% improved ROI
• Developed a comprehensive strategy for Retail, digital & influencer marketing campaigns, simultaneously achieving a 50% reduction in costs.
• Led the comprehensive evolution of the companys sales channels and digital revenue-generating platforms, actively contributing to the design and management of the website, online store, and diverse revenue avenues.
• Conducted in-depth analyses and regularly delivered insightful reports on the performance of each e-commerce platform, encompassing key metrics such as sales, web traffic, and customer satisfaction.
• Orchestrated the seamless functioning of various online e-commerce platforms, overseeing critical tasks including inventory management, order processing, and rapid resolution of customer concerns.
• Scrutinized stock levels and sales data to maintain a delicate balance in supply and demand dynamics, ensuring optimal inventory levels to meet customer demands while avoiding surplus stock.
• Collaborated closely with the product team to conceptualize and introduce innovative products and services, demonstrating a profound understanding of customer needs and a proactive approach to identifying business growth opportunities.
• Stayed abreast of the latest e-commerce trends to ensure the adoption of cutting-edge strategies and technologies, contributing to maximum effectiveness for the company.
• Executed comprehensive graphic design responsibilities for the company, including the creation of logos, banners, product images, and other essential marketing materials.
Markting & E-commerce Portfolio
• Managed 4 projects at a time with 96% of projects completed before their deadlines, increasing client satisfaction by 19%
• Handled 90% of graphic design tasks & pitched ideas to the sales team and clients based on design principles and knowledge of current trends
• Designed 70+ digital and print materials for client marketing, manufacturing, and branding teams.
• Collaborated with the sales team to create sales materials, including pitch decks & proposals, which resulted in big client wins, improving revenue by 19%
• Partnered with social media team to create social media campaigns, and design motion graphics and animated gifs, which grew followers on Instagram by 20%
• Worked collaboratively with the creative team to design and print a new campaign, which was sent nationwide to over 1M+ potential customers
• Led the design of marketing projects, which include website, online ads, email creative, social content
• Collaborated with colleagues in Sales & Marketing to create brand assets for sales, digital ads, videos & more
• Grew social media post reach organically with targeted content by over 60% and overall engagement by 50%.
• Designed visual content for Facebook and Instagram posts, which in total received over 200K+ points of engagement
• Collaborated with marketing and branding teams to revise designs, improving sales revenue by 18% & ensuring packaging consistency across 10+ brands, resulting in an overall 94% client satisfaction score
• Prepared Preflight digital files; checked the components and integrity of files, created postscript and PDF files, impose files if necessary, Ran CTP systems to output plates
REMOTE WORK & LEADERSHIP EXPERIENCE