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Tamara Aboudargham , Digital Marketing Officer

Tamara Aboudargham

Digital Marketing Officer·Kamkalima

Lebanon

Master's degree, Journalism and Media Sciences

Work experience

Total years of experience: 3 years, 9 months

Digital Marketing Officer

April 2024 - March 2026

Kamkalima

Beirut, Lebanon Hybrid

April 2024 - March 2026

Delivered Google, Meta, and LinkedIn campaigns, achieving
conversion rates up to 20%, CTRs up to 1.41%, and CPCs as low as
$0.10, driving high-quality leads across multiple markets.
Managed HubSpot email marketing campaigns, achieving open
rates up to 71% and click-to-open rates up to 10%, above industry
benchmarks, while maintaining low bounce and unsubscribe
rates.
Grew organic presence across social platforms, generating
120, 000+ impressions, 2, 200+ engagements, and ~7% audience
growth.
Developed and executed digital marketing strategies and
content calendars aligned with business goals.
Executed integrated digital campaigns across email, social
media, search engines, and paid ads.
Created and managed content across newsletters, blog, website,
and social media, including copywriting, visuals, and CTAs.
Built landing pages and lead generation forms to support
campaign and funnel objectives.
Supported lead management, segmentation, and email
execution using HubSpot CRM.
Conducted market research and competitor analysis to inform
campaign optimization.
Designed visuals and short-form videos (posts, reels, ads) for
multiple platforms.
Tracked, analyzed, and reported on campaign performance and
KPIs, while supporting SEO through keyword research and content
optimization.

Company industry:
Training & Education Center
Job role:
Teaching and Academics

News Intern

November 2021 - January 2022

Al Jadeed News Station

Beirut, Lebanon

November 2021 - January 2022

Edited various news: Health, Social, Environmental, Sports and
Political news.
Researched and collected information to support a news story.
Learned how to cut a video or vox pops and choose the
appropriate clips.
Managed to enter the production control room and know more
about its equipments: video monitor, audio mixer, character
generator..
Knew how things work from the production room as the method
of communication between the director and presenter.

Company industry:
Media Production

Social Media & Content Manager (Volunteer)

January 2021 - July 2021

موقع بكرا أحلى

Beirut, Lebanon Remote

January 2021 - July 2021

Wrote, edited, and published news articles via the website CMS with
proper formatting and SEO-friendly headlines.
Managed daily content uploads, including visuals, links, and
structured article layout.
Repurposed website news into engaging, platform-optimized social
media posts.
Designed branded visuals and monitored engagement metrics to
improve content performance.

Company industry:
Media Production

Co-Founder & Social Media Lead

September 2019 - July 2020

961times

Beirut, Lebanon Remote

September 2019 - July 2020

Co-founded and managed a bilingual (Arabic & English) digital
news page.
Created and published daily news content across social media
platforms.
Designed branded news visuals and post layouts to maintain
page identity.
Managed content scheduling and audience engagement.

Company industry:
Media Production

Education

Lebanese University

January 2024

January 2024

Master's degree, Journalism and Media Sciences

Lebanon

Lebanese university

January 2022

January 2022

Bachelor's degree, JOURNALISM AND COMMUNICATION SCIENCES

United States

faculty of information

Kfarhim Official Secondary School

January 2019

January 2019

High school or equivalent, LIFE SCIENCE

United States

| High school

Skills

EMAIL MARKETING
Expert
EMAIL MARKETING
Expert
ADVERTISING CAMPAIGNS
Expert
ADVERTISING CAMPAIGNS
Expert
HUBSPOT CRM
Expert
HUBSPOT CRM
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
PROBLEM SOLVING
Expert
PROBLEM SOLVING
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
MICROSOFT EXCEL
Expert
MICROSOFT EXCEL
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
MICROSOFT WORD
Expert
MICROSOFT WORD
Expert
MICROSOFT POWERPOINT
Expert
MICROSOFT POWERPOINT
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
CONTENT CREATION
Expert
CONTENT CREATION
Expert
KEYWORD RESEARCH
Expert
KEYWORD RESEARCH
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Marketing to the Next Generation
LinkedIn Certified Marketing Insider
Graphic Design Essentials
Lead Generation Accelerator: Master the Art of Attracting Your Ideal Customers
AI for Marketing, Sales, and Service Bootcamp

Training
News Intern
Al Jadeed News Station
Nov 2021