Marketing Executive
Chalhoub
Total years of experience :11 years, 5 Months
- Assist in building the yearly marketing plan for the different brands and markets in close coordination with the Department Manager and team members, and follow up closely on the marketing plan’s implementation in all concerned markets
- Manage the various marketing budgets to organize promotional / advertising activities.
- Brand building by being involved in all aspects of marketing and media. Take charge of all above the line and below the line campaigns and promotions, organize and attend events and exhibitions, secure sponsorships and positive publicity.
- Following the brands’ merchandising guidelines while ensuring and managing the production of all marketing and POS materials being from leaflets, visuals, podiums, flyers.
- Evaluating effectiveness of current and future marketing campaigns through carrying out local market research, customer surveys, assessing customer demands, brand positioning, and monitoring competitors’ activities.
- Coordinate with advertising agencies and clients on media plans.
June 12 => Sep 12 Philip Morris International Dubai
Marketing Intern
• Supported the brand manager and the brand team in implementation of the brand activity mix to ensure brand market share, in line with current legislation and PM policies from the initial idea to the in-market implementation.
• Prepared consumer, market, brand performance and activity analysis to support the brand manager in developing and optimizing the commercial brand plan and prepared presentations for Marketing and Sales Distribution department, and others when needed.
• Basic communication and close cooperation with other PM departments (S&D, Trade Marketing, Promo force, Corporate Affairs, Legal, Operations and Purchasing) in order to ensure effective execution of projects, brand activities and all related activities such as purchasing and distribution, maximize potential synergies, minimize risks of legal proceedings and negative publicity.
• Attended day to day communication with 3rd party suppliers including the advertising agency related to brand activity creative development.
Fall 2012 University of Dubai, Dubai, UAE Bachelor of Business Administration
