Commercial & Operation Lead - Healthcare Services
TVM Capital Life Science - GCC
مجموع سنوات الخبرة :19 years, 1 أشهر
Delivering high quality healthcare services to our patients in different therapy areas and working
closely with the pharmaceutical companies within GCC, designing and implementation of innovative patients support programs and disease management programs enabled by various customized digital solutions for better outcomes of the medications and to enhance patient's journey experience.
My responsibilities include but not limited to:
1. Conceptualize & develop PSPs full design, processes, guidelines, reporting templates and
implement to be used both for weekly monitoring and monthly reporting to senior management
2. Develop a detailed project plan to monitor and track progress for assigned projects
3. Lead coordination process between different stakeholders and stream owners to ensure streamline of the work and responsibilities.
4. Ensure that team members complete tasks according to the schedule
5. Regularly reviews and evaluates opportunities to improve the project management best practices to achieve higher maturity in PPM
7. Track project performance on a stream level, specifically to analyze the successful completion
of short and long-term goals, while creating and maintaining a comprehensive project documentation
8. Develop the operating model to be adopted between teams and for overall project
9. Manages all significant, strategic and complex cross-functional projects and co-ordinates the project team, including any external parties involved.
10. Oversee, monitor, and Analyze projects data and prepare project/program/portfolio reports and dashboards for senior management
11. Leads the identification, development, implementation, and monitoring of project and portfolio KPIs
Caduceus Lane is a leading entrepreneurial company that serves specialized marketing solutions for a very specialized sector - Healthcare Industries. A ‘Pioneer Networking Business Model’ that creates high quality Marketing Solutions tailored through extended networks across GCC, North Africa, South Africa and Europe. Creating a differential standard of service individualized for each business partner to deliver strengths of Flexibility, Individualization and better Customer Need-Value Alignment.
Key Achievements:
Pfizer KSA:
Launch events for ZAVICEFTA (Anti-infective franchise) in Riyadh, Jeddah and Dammam
Launch event for GENOTROPIN (Rare disease Franchise)
Launch event for DYNASTAT (Internal medicine franchise) Riyadh, Jeddah and Dammam
Launch event for VIAGRA FLASH in KSA & UAE
Launch event for ZINFORO (Anti-infective franchise)
Launch event for NIMENRIX (Vaccine Franchise) Riyadh and Jeddah.
GSK KSA:
Social media campaign for COVID 19 on different SM platforms: including managing designs of different posts, short videos and paid ads, social media campaign for Anti allergic products for 6 months including analytics of the campaign.
GSK Cycle meeting 2019 in BAKO- Azerbaijan. Including management of different designs for
the wooden part, digital solutions and content, management of our vendor there in Azerbaijan &
Management of designs of different concepts for multiple brands.
Bayer KSA:
Pharmacy campaign for BRIORIN across all KSA: including design, execution and content
management with our backend team &Management of different concept creation for different brands specially in cardio vascular franchise.
Sanofi KSA:
Virtual launch event for Dupixent in multiple indications using 360 technique including management of the designs for all collaterals and content management.
Pharmacy Diabetes Campaign across KSA.
Abbott KSA:
Abbott Cycle meeting
Medispec is a pioneer and leading global manufacturer of shockwaves- noninvasive medical devices across multiple therapy areas, including cardiology, orthopedics, obesity management, sexual health and more.
Duties and responsibilities include, but are not limited to:
1)Development the work team, providing them with both scientific and technical back ground about all devices
2)Implementation of action plan to start up the business and marketing strategies to reach out to right clients.
3)Guide the PS team how to enhance learning curve of our clients including MOH +private
hospitals in the assigned area through B2C &B2B promotion, including all promotion activities like
events and conferences.
4)Monitoring the technical team for customer service support tips and services and keep mentoring the installation, maintenance process at regular basis
5)Utilizing budget to ensure best outcomes, ROI, negotiate rates, securing deals and contracts.
Key Achievements:
Total revenue 2M $ by end of 2018 as follow:
Finalize the Deal with KFH-Madinah (ESWL +LITHOSPEC) Finalize the Deal with Elaj group for instillation of (4 devices ED1000)
Finalize the deal with SGH group (CAPEX 2018) including 5 ESWL in 5 Branches across KSA.
Managing distributors& enlisting Nutra supplement portfolio in both governmental and private sector’s
Nutra Manufacturing is top ranked USA company specialized in production and development of
highly effective Nutraceuticals, supplements (beauty & skin, bone health, immunity, weight & obesity management, sleep disorders and general health supplements), pharmaceutical products for
treatment of osteoarthritis, infertility male/female, Anemia treatment, cosmeceuticals, Retail Products
and complementary portfolio for Neuro- Degenerative Disease management ex: (Autism & ADHD).
Duties and responsibilities include, but are not limited to:
1) Implementation of key accounts plans for KOLs and potential clients to achieve business results and objectives.
2) Development of call cycle plan for key customers, clients and distributer.
3) Mentor and provide guidance to cross function team (sales, marketing and medical) to achieve the
strategic objectives.
4) Collaboration with team in development of (PSP) patient experience program.
5) Increase the customer base, our clients to enhance the sales volume, hence the profitability
Key Achievements:
1) Enlisting strategic products in all private hospital across KSA
2) Best achiever awards as top ranked performer during my whole working period .
Hochester Pharma is one of the highly specialized companies in the field of Antihypertensive,
Women’s health care products, liver support, minerals and Antioxidants.
Duties and responsibilities include, but are not limited to:
1) Formulate fruitful business development strategies including standards and objectives to ensure long-term success.
2) Understanding the field, customers and the external and internal competitive aspects to guide
opportunity for market expansion and finding new channels
3) Participate directly in setting sales targets with the sales team based on the annual forecast.
4) Monitor the achievement versus target and assuming the full responsibilities for achieving total target by product on monthly, quarterly and on yearly basis.
5) Optimize and oversee operations to ensure smooth and efficient functioning processes, provide general oversight of all activities.
6) Led a team of 6 PS towards effective detailing and attainment of business goals and territory
objectives.
7) Undertake sound financial management to ensure profitability and stay within budget.
8) Ensure compliance with company’s policies & deal with problems by providing creative and practical solutions
9) Evaluate performance using key metrics and address issues to improve it.
10)Report to senior executives on progress and issues & assist upper management in decisions for
expansion or acquisition.
Key Achievements:
135% Ach. with vol= 3, 500, 000 LE at end of 2013. 30% gr vs 2012
MicroVision is dedicated to providing the ophthalmic industry with innovative, high quality and cost- effective products, surgical devices and instruments used in different type of ophthalmic surgeries either minor or major surgeries ex: Refractive surgery, Vitrectomy, Glaucoma and Laser surgery. ex: Vitrectomy cutters, backflush instruments, fiber optic probes, laser probes, retinal implants, Trocar system and more.
The key aspects of my role include:
1) Primarily led annual and long-term sales and profitability objectives of the Surgical Division with full P&L responsibility of total business of 2M LE.
2) Led and developed territory team of 10 employees with direct reports.
3) Spearheaded, developed & executed sales and marketing activities to achieve sales and market
share objectives within assigned expenditure budget.
4) Prepared and implemented Sales & Marketing Plan, Profit Plan, Strategic Plan and Tactics for the
Cataract, Refractive and Vitreo-Retinal surgical lines.
5) Established objectives and programs related to marketing and sales, such as advertising, promotion, distribution, training, scientific & promotional events, new products launches and business opportunities.
6) Defined, selected and developed the human resources that assured achievement of sales and profit objectives.
7) Attained sales volume forecast and improved sales mix. Efficiently managed distributors, sales
commercial terms, distribution channels & Key accounts. Competently reported market and competition activities and analysis to franchise head.
Key Achievements:
1) Increased market share in units & values and reached to 59% in Cataract and 68% in Vitrectomy
business respectively with 11% Sales growth for overall business vs 2007.
2) Revamped distribution agreements for territory distributors by reshaping commercial terms and
implementing new programs focused on pay on performance over strategic product lines which had significantly improved profitability by 20% vs 2007
Allergan is the global leader in eye care, specialized in the ophthalmic industry with innovative, high quality and cost-effective products ocular to treat various ocular diseases like dry eye and glaucoma, with world leading aesthetic product (Botox).
The key aspects of my role include:
1) Implementing sales plan and strategies to meet or exceed the company goals with in the territory.
2) Understanding the market aspects and both internal and external factors to achieve the goals and find new doors.
3) Development of new channel of distribution to maximize the sales value and overcome the negatives of the old distributer.
4) Maintain a strong relationship with our key customers through regular visits at certain frequency.
5) Ensure the delivery of the right effective messages about Allergan portfolio, providing them with the most recent indications studies and references to ensure right positioning.
6) Arrangement and performing the scientific activities with in the territory, conferences especially for the newly launched items ex; artificial tears and glaucoma line.
Key Achievements:
1) Launched artificial tears line (Refresh plus, Refresh tears & Refresh LiquiGel) to be ranked no #1 in dry eye market.
2) Lunched Glaucoma PG analogue (Lumigan) and the combined therapy (Combigan& Ganforte) Launched Ocular nerve protective portfolio (Alphagan & Alphagan p) to lead the market as optic nerve neuroprotective profile.
3) Developed Tail Project model new distributors to manage mature portfolio Pred-forte & Oflox drops (represented 35% of business), resulting in 2007 In-Market sales of high double-digit growth of 38% vs PYR
Responsible for sales, trade promotion and doctor's detailing of Anesthesia portfolio (Debocaine & Debocard) in governmental hospitals and as well as launching of Obesity management product (Chitocal) In private sectors.
Key Achievements:
1) Launching and Introducing Debocaine and Debocard into Egypt MOH tender and major key
governmental hospitals formularies.
2) Successful launch of chitocal to lead the market of obesity management.
3) Maintain the leadership of the mature items and enhance the MS and profitability.
Business Administration, Management and other supportive services
