Tamer El Sonbaty

Brady is an international manufacturer of complete identification solutions with a big customer database in oil, gas, process industries, electronics, manufacturing, electrical, construction, and a variety of other industries. The company is headquartered in USA, and is active in the Middle East for several years .


Job Description :
- Overall responsibility for market growth & retention by implementing effective plans for product awareness, channel management and end user support.
- Achieve sales & margin targets set by leadership.
- End user support: Product Training and demonstration, needs
analysis to offer the most appropriate solution either from the standard product range or custom solutions .
- Partners' development through the annual operations plan and Brady’s distributor policy.
- Communicate internally any significant trend or opportunity in the market to sales, marketing and product development teams .
- Review of actual and future sales and marketing programs and forecast with the partners’ management.
- Market evaluation in order to improve dealer network.
- Coaching the partners’ sales teams.
- New product launches.
- Working closely with the operation team to insure smooth order processing and delivery.
- Documenting all activities with end users and partners in the CRM database.
- Establishing and maintaining commercial agreements with the partners within Brady pricing and distribution policy.
- Agree distributor-marketing activity programs within Brady’s marketing strategy and budget.
- Representing the company in trade shows, seminars and events.
- Continuous market evaluation in order to improve dealer network.
- Lead pre-qualification and registration activities with large corporate accounts like Power, Oil, Gas, Telecom & Defense.
- Specifying Brady in projects with consultants and contractors .
- Prepare Monthly Operational Report (MOR).And update monthly, quarterly & annual forecast and business plan .

AKA is a total solution provider for Auto body & paint centers and an important player in the Auto Refinish industry in Saudi Arabia through partnering with globally renowned principals ( Akzo Nobel, Car-O-Liner, 3M, Farecla, Norton & Saint Gobaint ) and having a modern local manufacturing facility ( Makka Car Paints Factory ) .

Job Description:
- Design & Implementation of overall business plan.
- Achieve turnover & margin targets as set by the Managing Director and review their progress with the team on a regular basis.
- Hiring, training & managing a team of branch sales managers, sales executives & technical demonstrators.
- Prepare market study and evaluating opportunities for adding new principals having products of interest. Contact new principals for products of interest
- Design team visits program based on the sales plan and design their reporting.
- Customer mapping to analyze their needs and accordingly translating this into business opportunity.
- Business Expansion by expanding the following:
- Portfolio; equipment, tools, consumables, servicing in addition to maximizing none paint business like safety items, consumables.
- Markets; Aerospace, Furniture, Construction & Industrial markets.
- Geographical coverage; we started business in Kuwait, Qatar & Bahrain markets.
Monitoring competitors' activities and market updates.
- Design of penetration programs for car dealers on a centralized basis .
- Development of programs for C - Class Automotive market and upgrading qualified C-Class customers.
- Building a distribution network in remote areas.
- Sourcing none paint materials locally & globally.
- Interaction with new principals, negotiating commercial agreements/contracts jointly with procurement team .
- Working jointly with our European partners on the support programs for Saudi market.

Promoted within the same company to have the overall marketing responsibility for the eight divisions forming the industrial & transport business .
Job Description;

- Develop overall marketing strategy and manage plans execution .
- Track and manage projects with cross-functional teams to reach marketing and P&L goals.
- Gathering data, analyzing, and translating it into insights to inform the organization, then executing plans based on understanding of customers, competitors & channel partners to better win and meet business goals
- Regularly review P&L of the big B with business head to identify risks and opportunities to maximize profitability .
- Product Management including portfolio, category and new products launches.
- Value - based product price management and guiding sales team on effectively communicating the value proposition to support pricing goals .
- Demand planning to maximize billing and to minimize the none working inventory.
- Design and execute product promotions, marketing campaigns and events
- Arrangement for the right tools and training for sales teams to help them sell effectively.
- Organizing training for partners' teams whenever needed.

3M is a global diversified technology company. Automotive Aftermarket is one of the fastest growing divisions in the company offering solutions for collision repair shops, auto care centers and automotive retailers.
Job Description;
-Responsible for overall management of Automotive Aftermarket business unit in Saudi Arabia.
-Implementation of the plans, achievement of turnover and margin targets .
-Managing the relationship with the existing end users and generating new business through expanding the customer base.
-Setting measurable targets for the sales & technical team and evaluating the same on a regular basis.
-Implementing growth programs and arranging with top management for resources allocation.
-Collecting updated data on market trends, competitive analysis, end user mapping and geographical coverage to identify growth opportunities and accordingly customising growth programs customer wise, product wise and region wise.
-Cross functionally working with concerned divisions to ensure that every thing is in place like;
a- Marketing; on promotional activities within the given budget.
b- Supply chain; on demand planning and order processing.
c- Finance; on payment receivables and credit terms.
-Liaising with international business managers, product managers on new product launches and customizing solutions for Saudi market .
-Providing training for technicians of end users & channel partners on our new systems and refreshing their skills on the existing ones.
-Supervision of partners operation and insuring adequate stock levels based on; forecasts, new product launches and leads generated from end users.
-Regularly visiting different regions of Saudi and adding new channels for remote areas if needed.
-Launching new product lines
-Initiation of new business models like “box mover “ and “Direct Accounts” models .

Gorica is one of the major players in trailers and truck body building industry in the Middle East with exposure to many business sectors like Construction, transportation, oilfield services, army and government authorities.

Job Description:
- Achieving sales targets, exporting and account management throughout Middle East, Africa and CIS Countries.
- Maximizing the profits by selling related spare parts and accessories and also extended warranty agreements and repair orders .
- Building a strong relationship with truck dealers.
- Involvement in operations development; ERP & QC policies implementation
- Cost estimation, proposals preparation, job order release, follow up of delivery and logistics arrangement for trailers and related components.
• Work closely with the other departments like production, procurement & finance to insure smooth order processing .
- Taking care of customer complaints to maintain and improve the customer loyalty .
- Sourcing and purchasing of some trailers components.
- Assisting the customers in selecting the best specifications and components in line with their requirements .
- Lead preparation and submission of tenders with large corporate accounts .
- Sourcing, if needed, of components like axles, tires, hydraulics.
- Monitoring the new trends in commercial vehicles’ market and watching out for competitors activities.

FAG Egypt is the delegation office of FAG - Germany (Currently Schaeffler Group), the world leader in bearing technology servicing Automotive, Industrial, oilfield, aerospace and marine customers .

Job Description:
- Involvement in business startup; Government formalities, registration with vendors lists of key accounts .
- Promoting company solutions of bearing and industrial services .
- Technical support through product training, troubleshooting and product selection.
- Direct sales to customers whose import divisions .
- Monitoring the performance of the local partner .
- Introducing new solutions; Maintenance management and Predictive Maintenance .
- Tender preparation .
- Strategic alliances with key industrial bodies .