Digital Channels Director
AlRajhi Takaful
Total years of experience :22 years, 7 Months
Responsibility includes:
• Leading Huawei partnership with telecom operators in the middle east region specially (KSA, Egypt, Morocco) enabling direct carrier billing for Huawei consumer cloud services such as (Huawei AppStore, Huawei Storage, Huawei Music, Huawei Video services)
• Leading Huawei KSA digital transformation & Innovation by developing marketing strategies and planning capabilities for ongoing products & services of Application to Person / B2C services
• Launching & Operating many white label Huawei digital services for vast numbers of mobile network operators in Saudi Arabia and Middle East Region (B2B & B2B2C Services)
Gaming Market Place
Video Services (Streaming & VOD)
Audio Services (Streaming & AOD)
Personal Cloud Services (HiCloud)
• Implementation & management of full digital marketing for Huawei digital services dealing with Ad Agencies & Affiliates networks using my experience in finding right customer segments to be targeted in the digital campaigns.
Leading the Zain’s VAS Transformation by creating a multi-dimensional program that exceeds the mere basic evolution of service platforms and service offerings, formulating comprehensive VAS Transformation Program to facilitate this process in terms of platforms, service innovations, operational excellence, and business models.
Managing Zain’s partnership with OTT players, managing Zain partnership with Google Play Store, Facebook merchants, Apple iTunes store for direct operator billing.
Managing teams handling Content Portal, SMS Subscription Services, SMS2TV & Ring Back Tones & Content Providers life cycle (on-boarding, services activations, services launches & revenue sharing settlements)
Managing Mobile Advertisement with partner rewarding program.
Setting commercial requirement & launching Zain Service Delivery Platform (SDP) & managing the commercial SDP team.
Managing the commercial M2M team (Machine to Machine) projects such as Vehicle tracking system, Family tracking system &
Setting commercial requirements of Cloud projects such SaaS, PaaS & IaaS & managing the cloud services commercial team.
for Zain KSA
Advise and recommend marketing plans for the Zain SA Management to achieve forecasted targeted and revenues.
Act as the main interface with different entities within the company and on the assigned account end to ensure smooth delivery of agreed plans.
Ownership of all account-related activities and KPI’s. Account-related activities include:
Manage Services creation and Development, testing the service pre-launch and during launch off phase.
Prepare and coordinate department and company-wide activities during launch of services.
Propose ideas for strategy, roadmaps and objectives for content & portal.
Responsible for ongoing marketing operations and activities that includes market research and analysis, competitor actions and strategic business development.
Managing development, launch and promotion of new content products.
Managing marketing activities across the mobile short codes, content & portal business areas to ensure proper reach among target market.
Plan, implement and source content providers/business partners and monitor and improve overall performance of the Mobile Content & third party services.
Manage Services creation and Development, testing the service pre-launch and during launch off phase.
Perform any other related duties incidental to the work described herein.
Document customer requirements into product specification and interface with technical and development teams to ensure requirements are met.
Managing projects related issues i.e. Deadlines, milestones, dependencies and raising flags whenever needed.
Handling products training and orientation for Zain’s internal team.
Managed VSMS service for STC (ALJAWAL), Voice SMS service messaging
Development of On Device Portal solutions on all other related services and mobile content aggregation.
Implemented / Managed STC (ALJAWAL) on device portal project as the first in MENA market, and it is an application that allows users to access, record, send or exchange information more quickly and easily self-care services and operator functions.
Implemented / Managed My-Backup project, “AKA” (Noskhaty) PIM service
Managed one to one mobile chat service running under STC (Saudi Telecommunication Company) ALJAWAL Network.
Managed several SMS interactive services between GSM customers and media channels “TV, Radio, Newspapers …etc”.
Managed mobile multimedia content download services.
Managed online advertising campaign for ALJAWAL on MSN messenger.
I have excellent relations with all Mobile VAS key points businesses worldwide from technology, services and content providers to the largest operators in the region.
Helped in Building Financial and business applications (General Ledger, Inventory, Accounts Payable, Accounts Receivables, Human resource Management, Assets Management).
Helped in Building Service Call Center software to Maintain Clients, Vendors, Client items, Spare Parts Items, Services provided to clients (Hourly Based or Job Based), Departments, Jobs, Employees, Courses, Tutors, Prerequisite Courses, Contracts between the service providers and the clients, Job orders, Invoicing, Payments, Clients Complaints and clients complaint handling.
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