تأمر ممدوح

1. Drive the consumer fixed home roadmap and value propositions with total revenue of AED 870M ad Year‐
on‐Year growth of more than 6%.
2. Manage and monitor sales channel performance to maintain healthy mix and triple play penetration.
3. Manage and monitor Active Base Management and customer retention campaigns.
4. Manage the consumed fixed home devices portfolio and new innovations.
5. Consumer SPOC for Fixed Number Portability
6. Building and managing ATL/BTL/Digital campaigns
7. Business case drafting and analysis.

Achievements:

1. Achieved reduction in FNL In‐Flight cancellations by 30%.
2. Delivery of the new consumer home portfolio with TV anywhere.
3. Increased du FNL market share from 50% to 61% in 2017.
4. Reduce the churn rate from 2.3% to 2.1%.

1. Work with the Marketing Segment and Analytics team to analyze marketplace trends and identify key
strategies to drive traffic on the du mobile data network.
2. Support the development of mobile data products strategies and roadmap to align with or disrupt these
trends to create unique products for the customer.
3. Specify and detail mobile data products requirements and customer experience across different touch
points and sales channels.
4. Ensure mobile data products requirements and experience alignment with all business and technical
stakeholders including Sales, Customer Contact Centres, Customer Experience, Finance and Technology.
5. Managing the end‐to‐end mobile data products Go To Market launch activities.
6. Lead the identification of mobile data products performance issues and root causes.
7. Lead contract drafting and discussion between Commercial and third party vendors.
8. Lead the post‐production validation for mobile data products and services.
9. Meet Revenue, Margin, and Customer (90 days active) targets for mobile data products and services.
10. Track and report on performance of mobile data products against marketing plan.
11. Develop and review business cases for new mobile data products and services jointly with segment owners
and commercial pricing team.
12. Maintain the link between the business requirements and technical requirements as per the strategy and
the market demand.
13. Build alignment and develop effective working relationships with cross functional teams for mobile data
product launches.
14. Work with other company’s departments to ensure market research, analysis and competitive intelligence is
undertaken and utilized in new products services experience design.

1. Leading a team of five system administrators to manage, administrate and support du corporate systems
during du start‐up up.
2. Plan, design, administrate, operate and support the following corporate systems:
Highly available clustered Microsoft Exchange 2003 system, RightFax system, Shared File services based on
clustered File Server, Highly available Microsoft Live Communication Server, Highly available Microsoft
SharePoint Portal Server 2007, Highly available Microsoft Right Management Server, Highly available
Microsoft Public Key, Highly available Blackberry Enterprise Server, Highly available Nokia Intellisync,
Microsoft Antigen for Exchange and SMTP, Microsoft forefront for Exchange and SMTP, Microsoft Hosted
Services (HMC).
3. Day‐to‐Day follow up on team objectives and operational tasks.
4. Decision make for all new corporate services planned to be launched for du corporate users.
5. Handle and manage any change requests for new and/or existing systems.

1. Leading a team of four system administrators to manage, administrate and support LinkdotNet ISP systems.
2. Setting Platform team objectives and follow up on the progress to ensure delivery of the objectives as per
company strategy and directions.
3. Work with top management to provide pricing for new services requested by Linkdotnet customers.
4. Plan, design, administrate, operate and support LinkdotNet ISP systems including Active Directory Domain
Controllers, Hosted Messaging and Collaboration (HMC) system and Web Hosting for ½ million users.
5. Project Manager and Technical reference for Mobinil push e‐mail solution using Microsoft technology.
6. Second level support for the call center.
7. Securing ISP systems as per recommendations from the security team.
8. Enrolling the Platform department in the Microsoft competency program under the Partner Program where
we managed to acquire the Exchange competency.
9. Contact Person with Microsoft TAM for Platform Department issues and programs handled by the TAM.
10. Responsible about Beta Program with Microsoft for servers related to Platform Department.

Key Achievements:

1. Successfully planned, deployed and administrated the first Hosted Messaging and Collaboration (HMC)
system in Middle East and migrated ½ million mailboxes, domains and websites to it.
2. Successfully planned, deployed and administrated Mobinil Hosted Messaging and Collaboration (HMC)
system within LinkdotNet data center.

with top management to provide pricing for new services requested by Rite customers.
2. Plan, design, administrate, operate and support Rite ISP systems including Active Directory Domain
Controllers and Web Hosting.
3. Second level support for the call center.
4. Securing ISP systems as per recommendations from the security team.
5. Responsible about Beta Program with Microsoft for servers related to Platform Department.

HMC).
3. Day‐to‐Day follow up on team objectives and operational tasks.
4. Decision make for all new corporate services planned to be launched for du corporate users.
5. Handle and manage any change requests for new and/or existing systems.