Sales and Marketing Manager
Saudi Panels &Breakers Manufacturing Co. GE Partner
Total years of experience :19 years, 9 Months
FTMC is licensed panel builder to manufacture and assemble GE (SEN Plus ) L.V Switchboards & MCCs For 35 years, FTMC ( Farah Trading & Contracting Co) was the exclusive licensee of Westinghouse Electric and its successor company Cutler/Hammer (Eaton) for electrical distribution products in the Middle East
1- Responsible for all sales & marketing activities in KSA for (FTMC, GE ) Devices & Switchgear products
2- Manage & supervise the sales team and leading them to achieve sales targets.
3- Prepare all relevant sales plans, annual & quarterly Sales targets, forecasts & Sales Strategies,
4- Activate (KPI) key performance indicators to insure sales team are delivering best service and review daily sales volume & performance to insure sales targets are met as set by agreed plan
5- Maintain excellent relationship with existing customers & consultants and build long-term and high trust relationships with their top managements, especially with key decision makers
6- Negotiate and close agreements with large customers.
Some of our project:
( Jabal Omar Project Makkah, four Towers Sheraton Hotels )(National guard housing Projects
META Switchgear manufacturing Co, it's a one of the biggest Switchgear & Control Panel manufacturing Units in, KAS Having state of art fully integrated sheet, powder coating, assembly wiring & testing facility, (ABB, Siemens& Eaton ) licensed panel builder we manufacture LV(SIVACON S8) & M.V ( Simoprime) Siemens Switchgear, ABB ArTu Low voltage distribution panels series & EATON X Energy, Distribution Transformers, Package substations, Metering Panels, standard load center, PMT, ATS, VFD Panels & L.V Feeder Pillars & . PFC Panels, AC/DC panels for SEC substations etc…
1) Responsible for L.V & M.V Switchgear & Transformer business in West &South area included Saudi electricity Co (SEC) Municipality's Ministries: MOH, MODA, MOI , MOHE, SWCC, KAEC . etc.. And private sector market completely starting from bidding stage, Technical submittal, approvals, prices negotiation, launching the job process internally for production, Provide full technical support to customer during installation and T&C and insure to close all deals with good customer satisfaction
2) Increase the market share and sales revenue for the company by continuously seeking new opportunities, gaining new customers, and growing existing customers
3) Give regular feedback to the Managing Director in weekly & monthly report on the market situation/trends, competitive activities, market opportunities, business development, risk management etc. and suggest solutions/strategies
4) Develop creative promotional strategies to attract more customers
5) Preparing the annual sales budget for the region ( product wise, territory wise, etc.) and ensure achievement of the budgeted sales, expenses and operating profit objectives for the region .
6) Ensuring collections are well within set corporate objectives at all times.
Some of my projects ( Khumrah sewage treatment plant, Technical College projects , MODA Projects Taif/ Madinah, KAEC Al Waha, Al-Shurooq, AC/DC SEC projects with Nesma CO, Delta CO, EICO, University Projects ministry of higher education, Ministry of health infrastructure projects, infrastructure and oil & gas projects ….etc..
RADYA International’s primary activity is trading of electromechanical products and services related to Power generation, Transmission and Distribution equipment. Insulators, Cable Accessories Joint terminations and Overhead Distribution Line Accessories Transmission Line Accessories, Fuses , Transformer Oil, Safety Switches
- Prepare technical & commercial proposals for Saudi Electricity Co Tenders, follow up all necessary action required to get products approval, technical submittal, samples, factory test, and follow-up the delivery and the payment
- Selling & Promoting (MEMF) products of various electrical devices for utility & switchgear industry which includes Kilo Watt Hour Meters, & Circuit Breakers (ACB/ MCCB /MCB), Fiberglass meter box & distribution feeder pillar, Instrument Transformers, CTs, Panel Indicating Meters Analogue/Digital and Electronic smart meter etc…
2- Very Good knowledge with Saudi electricity Co products, standards & Specs and compliance, Fully involved in SEC approval process for new products ( Breakers, LV & M.V Switchgear, Fiberglass meter box & distribution feeder pillar, PMT Cabinet, Currents transformers Kwh Meter, AMR, Smart meter & all related SEC products .. etc…
Responsible for all Electro -Mechanical maintenance process and oversee all installation, repair and upkeep operations to ensure all facilities are well-cared for and adequate to support the company’s business operations.
1- Developing maintenance procedures and ensuring implementation
2- Keep maintenance logs and report on daily activities
3- Monitor expenses and control the budget for maintenance