Tanaya Priya

Directed the migration of enterprise CRM from SAP Hybris to Braze, enhancing system scalability, personalization capabilities, and cross
platform data synchronization.
Designed customer data models integrating behavioral triggers and lifecycle stages to enable dynamic, real-time segmentation.
Defined CRM product roadmaps, API frameworks, and governance processes to support long-term business and technical goals.
Collaborated with engineering and UX/UI teams to develop intuitive interfaces and seamless experiences across digital channels.
Delivered advanced CRM integration across data warehouses, loyalty platforms, e-commerce sites, and custom CVM tools.
Spearheaded the development of campaign automation processes, including push, in-app, email, and SMS workflows.
Reduced data discrepancies and improved reliability through automated validation, monitoring, and reporting mechanisms.
Mentored internal teams on CRM platform capabilities and best practices, enhancing adoption and operational efficiency.
Received top performance ratings from enterprise client Majid Al Futtaim and contributed to key contract renewal initiatives.

• Owned enterprise CRM and customer enablement platforms supporting customer onboarding, lifecycle management, and
engagement across multiple Majid Al Futtaim business units.
• Defined and executed CRM product vision, roadmap, and governance, aligning platform capabilities with business strategy,
customer experience objectives, and marketing enablement needs.
• Led the enterprise CRM migration from SAP Hybris to Braze, enabling scalable personalization, real-time segmentation, and
cross-channel engagement across email, push, in-app, and SMS channels.
• Designed robust customer data models and progressive profiling strategies, improving profile completeness and driving
more relevant, personalized customer interactions.
• Established consent management and data governance frameworks, strengthening regulatory compliance, customer trust,
and long-term platform scalability.
• Partnered closely with marketing, data, technology, and legal teams to ensure CRM platform adoption, compliance, and
seamless integration across the ecosystem.
• Improved customer data integrity by ~80% through enterprise-wide validation, monitoring, and governance processes,
significantly enhancing data reliability and campaign effectiveness.
• Acted as the primary business-facing product owner, translating customer and stakeholder requirements into scalable CRM
capabilities and delivery priorities.
• Achieved consistent 5-Star stakeholder satisfaction ratings and played a key role in securing multi-year contract renewal
through strong platform adoption, governance, and delivery outcomes.

• Built and led regional marketing operations across APAC markets
• Delivered go-to-market strategies across 20+ projects
• Introduced CRM-driven reporting to improve visibility into campaign performance and customer insights
• Managed cross-functional teams across marketing, research, and web development

Launched a new exhibition brand in an unfamiliar region through integrated marketing campaigns and partnerships.
Supervised a large marketing team to deliver campaign execution, media planning, and vendor coordination.
Enhanced customer reach through targeted content and social media strategies.

Generated significant revenue growth through digital marketing and event promotion across global markets.
Managed multiple high-impact conferences annually and trained junior marketers in digital campaign execution.
Developed performance dashboards and translated insights into actionable strategies.

Led client engagement for high-net-worth individuals and corporate decision-makers in the real estate and investment sector.
Organized industry networking events and enhanced post-sales relationship management efforts.