Tanmay Vasisht

I'm a Social Media Specialist with 5+ years of experience spanning content creation, social strategy, performance marketing, SEO, and analytics. Over the last 3+ years at Ethinos, I've led the Capgemini India account, managing multi channel campaigns and D&I initiatives that drove 10M+ engagements. Growing a B2B brand like Capgemini is genuinely hard, since every piece of content has to work within strict compliance, legal, and global brand guidelines, leaving very little room for creative risk taking. Within those constraints, I ran campaigns focused on AI, Automotive, and Sustainability to drive interest across Tier 1 and Tier 2 cities in India, alongside ORM led employer branding work for Mastek, shaping content that felt relevant and human even when the brand voice had to stay corporate and consistent across markets.