Assitant Marketing Marketing
Lals Group
Total years of experience :7 years, 4 Months
➢Trade Marketing + Creative
➢ Work on monthly / Quarterly/ Yearly Media Strategy
➢ Footfall monitoring across markets/ stores/ countries
➢ Set up partnerships/collaborations to further the brand positioning
➢ Work with creative & social agencies to build relevant content to connect with TE
➢ Evaluate the performance of campaigns - sell through reports
➢ Initiate usage + attribute research for the brand
➢ Work closely with the performance marketing agencies to track engagement, views & overall quality of content
➢ A/B testing for content
➢ Manage PR, Creative & Social Agencies
➢ Manage content calendar
➢ End-to-End briefing, planning and execution of campaigns and collaborations across existing marketing channels
➢ Managing production and fulfilment of marketing collaterals such as media, point of sale & print production
➢ Assisting in event planning, product launches and campaign management
➢ Creating content to drive engagement on social and digital platforms
➢ Keeping track of performance for digital campaign
➢ Managing Email and SMS Marketing for the group
➢ Working closely with design and media buying agencies and managed new product launches and campaigns
➢ Evaluating customer research, market conditions, and competitor data
➢ Responsible for monthly reporting of marketing activities to internal stakeholders
➢ Maintains relationships with clients by providing support, information, and guidance, researching and recommending new opportunities
➢ Responsible for revenue generation from advertising by servicing existing clients and advertising agencies
➢ Sourcing business from global blue-chip clients for the print and digital space
➢ Planning and executing special features of the magazine.
➢ Participating in various media events and forums
➢ Maintaining Campaign reports for clients
➢ Responsible for social media promotion
➢ Sending out the daily digital newsletters to the subscribers
➢ Keeping track of the traffic on the website by using Google Analytics
➢ Prepare a list of trending AdWords to increase the brand visibility
➢ Budgeting - setting up budgets for events as per the funds available
➢ Event Management - Organized events for training of clients and vendors
➢ Vendor Management - Negotiating with various vendors for training programs
➢ Handling loyalty programs along with giveaways as per predefined guidelines before launch of campaign
➢ Perform account reconciliations of various banks and suppliers and assist with bill registration
➢ Helped in sorting out the customer and client database and update process flow documentations
➢ Updating PO’s and scheduling campaigns through CRM and ERP
➢ Contacted various corporates to buy memberships
➢ Customer feedback from members playing various sports leagues conducted by Duplays
➢ Reported complaints and problems to the management weekly
➢ Analyzed the internal and external factors that are an opportunity or a threat to Duplays
Masters In Marketing.
Business and commerce