Multi-Unit Manager
Chalhoub Group
Total years of experience :13 years, 2 Months
1. Maximized commercial performance and delivered exceptional Guest Experience
2. Achieved the highest KPIs:
‣ Conversion Rate: 16%
‣ Units per Transaction: 1.3
3. Zero incidents recorded
4. Stretched the customer experience budget and initiated new approaches e.g. Try and Buy; and the client profiling agenda
5. Limited non-operating expenses and contribute to executing on monthly top line and gross margin targets
6. Created and implemented an Associate Selling Assessment for employees to use as a coaching tool, to improve customer service and the selling environment
1. Implemented new foundational and procedural strategies to tackle commercial, logistical and operational inefficiencies
2. Spearheaded opening 3 new branches; overseeing logistics, fit-outs and inventories
3. Provided a roadmap of new buying strategies based on historical data and forecasts to maximize margins and cashflow
4. Implemented new shop auditing processes and formalities
5. Continuously monitored manpower basis figures and collaborated with the Area Manager and HR to maintain the optimal cost-benefit of resources
6. Developed store business plans and prepared annual budgets in line with year-end targets
7. Worked with the Country Manager to develop and implement plans and budgets to meet growth, revenue and project targets; reported regularly to the CEO
8. Monitored KPIs and implemented corrective action across departments to improve sales performance in terms of actual sales, previous figures and projections, down to weekly targets
9. Provided key insights for the seasonal projection report
1. Managed the two branches in Manama for a full year, and trained another manager to take over the
Seef Mall branch
2. Increased sales by 15%
3. Improved the ranking of the two branches in the Middle East from 23 and 11, to 12 and 5, respectively
4. Developed and implemented a personnel development plan for the Group, which created a pool of
talent that ensured the right successors were available on-demand to fulfil vacant positions
5. Managed the evaluation and recruitment of job-fit candidates
6. Met requested KPIs
7. Developed and implemented localisation and workflow strategies
8. Diagnosed and addressed critical operational issues leading to increased operational efficiency and
customer satisfaction
9. Improved the process for handling customer complaints
10. Managed the annual allocated budget by monitoring and aligning expenditure to the set limits; and
reported variances versus budgets
11. Met stock performance objectives and maximised sales by implementing best practice control and
procurement measures
12. Monitored hourly revenue and allocated staff schedule’s accordingly, ensuring that each shop’s
manpower is matched to operational requirements in a cost effective manner
13. Conducted quarterly appraisals to asses the performance of the Assistant Manager, Department
Manager, Sales Associates, Cashiers and Stock Keepers
14. Continuously supervised shop merchandising activities, display and cleanliness, as well as
maintenance of shop windows
1. Recruited and trained personnel for every position on the Team, ensuring the availability of skills and talent on-demand to meet store, country and brand objectives
2. Aligned supplier directions with market trends and adjusted store layouts accordingly
3. Enforced product collection in line with market trends and competition monitoring, and adjusted pricing strategies accordingly
4. Conducted regular store visits and inspections that entailed operational assessments, price evaluations and corrections, as well as visual merchandising audits and improvements
5. Initiated and developed a new internal operational strategy for maintaining efficient stock replenishment to maximise sales
6. Met Brand corporate objectives and maintained operational efficiency, by performing analyses of current situations and implementing strategic solutions
1. Increased sales by 35%
2. Improved shop ranking from 15 to 4 in the Middle East
3. Set a new benchmark for staff retention by maintain turnover at 15%
4. Trained and promoted 6 employees to managerial positions for Massimo Dutti and other brands in the Group
Team Building Certificate -
courses: Fundamentals of Digital Marketing Certificate - Google
courses: ERMP Certificate - Executive Retail Management Program - AZADEA Group
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