Tarek El Sabbah, Head Of Marketing

Tarek El Sabbah

Head Of Marketing

Golden Chicken Company

Lieu
Arabie Saoudite - Jeddah
Éducation
Master, Marketing
Expérience
18 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :18 years, 4 Mois

Head Of Marketing à Golden Chicken Company
  • Arabie Saoudite - Riyad
  • Je travaille ici depuis septembre 2021
regional marketing manager à Americana Foods
  • Arabie Saoudite - Jeddah
  • mai 2015 à septembre 2021

•Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume in GCC
•Manage all aspects of marketing programs for specified brand.
•Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
•Forecasts future market trends via statistical analysis.
•Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
•Handling to distribution of the brands.
•Set goals and objectives of the products managed.
•Formulate and execute plans to achieve these objectives.
•Developing support activities to achieve the objective of the products.
•Developing the pricing policy for the products.
•Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
•Discuss the contracts with the suppliers and sign it with them.
•Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
•Planning and implementing all activities related to product development.
•Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Group Brand Manager à Halwani Brothers
  • Egypte - Le Caire
  • août 2011 à mai 2015

•Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
•Manage all aspects of marketing programs for specified brand.
•Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
•Forecasts future market trends via statistical analysis.
•Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
•Handling to distribution of the brands.
•Set goals and objectives of the products managed.
•Formulate and execute plans to achieve these objectives.
•Developing support activities to achieve the objective of the products.
•Developing the pricing policy for the products.
•Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
•Discuss the contracts with the suppliers and sign it with them.
•Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
•Planning and implementing all activities related to product development.
•Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Brand Manager à Isis Company for Food Industries
  • Autre
  • avril 2010 à août 2011

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.
• Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
• Forecasts future market trends via statistical analysis.
• Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
• Handling to distribution of the brands.
• Set goals and objectives of the products managed.
• Formulate and execute plans to achieve these objectives.
• Developing support activities to achieve the objective of the products.
• Developing the pricing policy for the products.
• Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
• Discuss the contracts with the suppliers and sign it with them.
• Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
• Planning and implementing all activities related to product development.
• Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Brand Manager à Soudanco
  • Autre
  • novembre 2008 à avril 2010

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.
• Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
• Forecasts future market trends via statistical analysis.
• Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
• Handling to distribution of the brands.
• Set goals and objectives of the products managed.
• Formulate and execute plans to achieve these objectives.
• Developing support activities to achieve the objective of the products.
• Developing the pricing policy for the products.
• Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
• Discuss the contracts with the suppliers and sign it with them.
• Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
• Planning and implementing all activities related to product development.
• Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

direct marketing manager à Unifood
  • Egypte - Le Caire
  • février 2006 à novembre 2008

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.

Éducation

Master, Marketing
  • à Arab Academy for Science & technology
  • novembre 2008

Specialties & Skills

Creativity
Business Planning
Marketing
Branding
Brand Management
Planning & marketing consultancy
Branding
Freelance Marketing trainer
Negotiation & Persuasion

Langues

Anglais
Expert

Loisirs

  • Sports
  • Helping others to Sucess
  • Reading
  • Traveling