Tarek El Sabbah, Head Of Marketing

Tarek El Sabbah

Head Of Marketing

Golden Chicken Company

Location
Saudi Arabia - Jeddah
Education
Master's degree, Marketing
Experience
18 years, 5 Months

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Work Experience

Total years of experience :18 years, 5 Months

Head Of Marketing at Golden Chicken Company
  • Saudi Arabia - Riyadh
  • My current job since September 2021
regional marketing manager at Americana Foods
  • Saudi Arabia - Jeddah
  • May 2015 to September 2021

•Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume in GCC
•Manage all aspects of marketing programs for specified brand.
•Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
•Forecasts future market trends via statistical analysis.
•Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
•Handling to distribution of the brands.
•Set goals and objectives of the products managed.
•Formulate and execute plans to achieve these objectives.
•Developing support activities to achieve the objective of the products.
•Developing the pricing policy for the products.
•Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
•Discuss the contracts with the suppliers and sign it with them.
•Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
•Planning and implementing all activities related to product development.
•Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Group Brand Manager at Halwani Brothers
  • Egypt - Cairo
  • August 2011 to May 2015

•Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
•Manage all aspects of marketing programs for specified brand.
•Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
•Forecasts future market trends via statistical analysis.
•Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
•Handling to distribution of the brands.
•Set goals and objectives of the products managed.
•Formulate and execute plans to achieve these objectives.
•Developing support activities to achieve the objective of the products.
•Developing the pricing policy for the products.
•Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
•Discuss the contracts with the suppliers and sign it with them.
•Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
•Planning and implementing all activities related to product development.
•Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Brand Manager at Isis Company for Food Industries
  • Other
  • April 2010 to August 2011

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.
• Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
• Forecasts future market trends via statistical analysis.
• Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
• Handling to distribution of the brands.
• Set goals and objectives of the products managed.
• Formulate and execute plans to achieve these objectives.
• Developing support activities to achieve the objective of the products.
• Developing the pricing policy for the products.
• Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
• Discuss the contracts with the suppliers and sign it with them.
• Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
• Planning and implementing all activities related to product development.
• Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Brand Manager at Soudanco
  • Other
  • November 2008 to April 2010

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.
• Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
• Forecasts future market trends via statistical analysis.
• Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
• Handling to distribution of the brands.
• Set goals and objectives of the products managed.
• Formulate and execute plans to achieve these objectives.
• Developing support activities to achieve the objective of the products.
• Developing the pricing policy for the products.
• Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
• Discuss the contracts with the suppliers and sign it with them.
• Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
• Planning and implementing all activities related to product development.
• Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

direct marketing manager at Unifood
  • Egypt - Cairo
  • February 2006 to November 2008

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.

Education

Master's degree, Marketing
  • at Arab Academy for Science & technology
  • November 2008

Specialties & Skills

Creativity
Business Planning
Marketing
Branding
Brand Management
Planning & marketing consultancy
Branding
Freelance Marketing trainer
Negotiation & Persuasion

Languages

English
Expert

Hobbies

  • Sports
  • Helping others to Sucess
  • Reading
  • Traveling