General Manager Operations
Cityguide
Total years of experience :18 years, 7 Months
I helped re-shape the company and expand its service and operation in the health tourism
industry.
Implemented a CRM system (Pipedrive) to improve customer satisfaction and drive sales further
resulting in a 30% increase in revenue within the first year
Expanded the sale force and launched new brand
Led the development and launch of a successful line of consumer products for Midea, resulting
in a 50% increase in revenue within the first 6 months
Collaborated with cross-functional teams, including logistics, sales and marketing, to define and
prioritize product distribution and availability in the market
Conducted market research and gathered customer feedback to inform product development
and positioning
Developed and maintained product budgets and forecasts, and analyzed key performance
metrics to drive product growth by category
Regional brand manager for LA-Z-BOY in KSA (local market) and GCC
Responsible for the promotion and distribution of multiple consumer products
Collaborated with regional sales managers and supplier to establish a strong brand presence is
our 15 branches all over KSA and in GCC markets (Sub dealers)
Mentored and trained 10 sales members to enhance their sales and marketing skills
Implemented successful marketing campaigns, resulting in a 50% increase in brand awareness
and a 146% increase in sales for local market and 128% for GCC market (3 years period)
Collaborated with marketing managers to translate business goals into marketing strategies and
tactics
Led the distribution of a line of consumer products for Panasonic white goods, resulting in a
90% increase in volume
Increased gross profitability by 5% YoY
Increased brand market share by widening the distributed product range in the market
especially in Air conditioners and small appliances
Managed a team of 5 sales members and an
My duties for this position were to establish for the company an OEM brand that offers black and
white electrical goods
Sourced all products from China and prepared a full business plan that was ready to implement
Unfortunately, the CEO of the company passed away and the project was delayed
Product in charge, VAIO laptops, XPLOD car audio
As the brand's primary liaison with the supplier, I was responsible for all communication related
to the brand. I worked closely with management and the supplier to set forecast and marketing
budgets resulting in a 100% volume increase YoY, 8% market share.
In addition, I was responsible for ensuring that the brand had the most interactive and innovative
displays in the market, including coordinating cross-category displays.
I was accountable for the profitability of the brand, as well as managing stock aging. I oversaw
all ATL/BTL marketing activities and worked directly with the advertising agency to implement
them.
Received best performance for MENA area for 2008 from SONY Gulf
Received best product launch in the Middle East (ATL/BTL) from SONY Headquarters in Japan
Kept the healthiest stock aging among all categories with max 60 days per SKU
Created best retail car audio shop in MENA (Xplod Shop)
Establishing the after sales support department for SONY laptops (VAIO) and Helpdesk. I was
dealing directly with customers (mostly VIP) and provided product trainings for dealers sales
people