Tarek El Jaroudi

• Deliver designs that strike the right balance between aesthetic ambition and practical feasibility, avoiding the
common trap of visually impressive but unrealistic proposals.
• Leverage MBA training and CEO experience to see every project holistically, considering feasibility, operational
requirements, procurement challenges, and profitability.
• Act as a true client representative, aligning all stakeholders—from consultants and contractors to suppliers and
financiers—to deliver seamless results.
• Prioritise clear, proactive communication and strong negotiation skills to keep projects moving smoothly,
reduce surprises, and ensure alignment with client objectives.
• Known for an ability to see both the big picture and the details—helping clients achieve spaces that are not only
beautiful, but also commercially viable and operationally effective.

Moodfit - An online turnkey solution for furniture and decoration - Beirut, Dubai

• Led the company from idea validation to market launch, raising over $500K in seed funding to drive early
growth.
• Navigated Lebanons 2019 banking crisis with decisive crisis management, relocating operations to Dubai to
safeguard continuity and profitability.
• Identified major challenges and opportunities
• Built short term tactics and long term strategies
• Monitored and improved profitability
• Created budgets and business plans
• Created both marketing and business development strategies
• Managed the marketing activities (content production, ad placement, optimization)
• Designed a new actionable and holistic reporting system to overlook the companys overall operations and performance
• Communicated with all stakeholders
• Scaled the team from 2 full-time employees in 2021 to 15 before closure in 2024 by focusing relentlessly on unit
economics, operational discipline and customer experience.
• Balanced creative excellence with sharp unit economics, refining service delivery to remain lean while
upholding quality standards.
• Managed marketing, business development, design curation, procurement, and client experience across
Lebanon, UAE, and KSA, ensuring Moodfit consistently delivered on its promise.
• Made the strategic decision to wind down operations in March 2024 rather than compromise on quality in a
shifting market—demonstrating commitment to sound business judgment and brand integrity.

Position Held: Co-founder and Managing Partner
• Created and developed the business innovation concept (using the BMC framework)
• Validated the business idea (using the lean startup methodology)
• Assisted in the creation of the business plan and strategy
• Fundraised north of $600K
• Created a brand identity for the company
• Recruited and managed a team of 5 marketing freelancers to bring the activity in-house
• Managed the marketing activities (ad-buying, content creation, SM calendars, etc.)
• Conducted UIUX usability testing and managed the creation of a new UIUX
• Curated interior designers (using a scoring framework)
• Managed a team of 5 interior designers to work on big scale projects
• Coordinated and negotiated deals with contractors and suppliers

Position Held: Architect and Client Representative
• Performed and managed all activities related to design, procurement and execution of interior design projects (design, engineering management, procurement, construction management, and client representation)
• Liaised and coordinated with all project stakeholders (engineering, execution, suppliers, consultants)
• Reviewed, negotiated and approved quotes and contracts with all stakeholders
• Reviewed and approved - Technical documents, reports, submittals
• Made sure that all works are completed as per specs, BOQ and client requirements
• Liaised with clients to keep them informed at all time. Also, made sure their expectations are always being met and managed

Position Held: Project Coordinator
• Coordinated tasks between different trades
• Supervised execution quality
• Followed up project execution progress
• Coordinated between site team and office team
• Reported all aspects of the progress
• Solved conflicts between contractor and consultant
• Communicated with all stakeholders (client, consultant, contractor, sub-contractors, tenants, etc…)
• Worked on different large scale types of projects (residential, mixed use 55, 000 sqm)
• Managed a team of junior architects and site engineers Position Held: Architect
• Created concept designs
• Produced Permits
• Coordinated projects
• Developed execution drawings
• Followed up the work on site
• Contributed to several projects

My time at RJM shaped my understanding of design as an integrated, end-to-end process—not just a creative exercise. I
progressed through several roles, steadily growing my responsibilities and deepening my grasp of delivering real-world
projects.
• Coordinated large-scale residential and mixed-use developments (>55, 000 SQM), maintaining consistent
quality and alignment across all trades.
• Worked on the design development and execution drawings of a royal mansion in Jeddah (land size 100, 000
SQM)
• Managed execution on-site while ensuring design integrity, bridging the classic gap between concept and
construction reality.
• Supervised junior architects and engineers to deliver high standards of execution and a cohesive team
environment.
• Produced concept designs, permit documentation, execution drawings, and detailed follow-up to deliver
results that met client expectations.

• Created concept designs
• Produced Permits
• Coordinated projects
• Developed execution drawings
• Followed up the work on site
• Contributed to several projects