Wayfinding Design and User Analyst
PenguinCube
Total years of experience :4 years, 9 Months
Spatial analysis and wayfinding strategy of developing masterplans of different scales. It includes
landscape, architecture, and urban spaces, focusing on user experience and journeys, developing
wayfinding strategies and signage design. The process reaches a graphic design and branding level to
plan and create content to signage and all defined sign types (general design and detailing, materiality,
specific messages, logos and graphic elements). Moreover, the work includes sign location plans, BOQ,
coordination between different sectors, and specifications
Projects Examples:
• AlBalad (Jeddah, Saudi Arabia).
• Jubail Island Development (Abu Dhabi, UAE)
• Amaala (Saudi Arabia)
• North Al Maraya Island (Abu Dhabi, UAE)
• Royal Stables (Abu Dhabi, UAE)
Employer: Tammam Yamout
Email: tammam.Yamout@penguincube.com
Phone UAE: +971 (55) 7300353
Phone Canada: +1 (514) 5758636
Collaborated with the Urban Planning Institute of the Lebanese American University to develop an urban intervention
on an Armenian Camp (Karm El Zeytoun) in Beirut, commisioned by the Municipality. The process includes a general
analysis of the area and the people, including their behaviour and surveys of their interests and expectations. To
eventually create a report of full analysis and design intervention (mix of diagrams and write-ups)
A variety of architectural projects and functions, including residential, compounds, hotels and resorts.
• On a managerial level, I worked directly with clients through understanding their needs and requirements
and presentations. Moreover, took part in coordination between different contractors and subcontracts
to ensure mutual understanding and alignment of the work in order to meet deadlines efficiently.
• Architecturally, my work included concept design, execution drawings, architectural detailing, permit
files and masterplan design.
They follow a system over 30. My grade was 27/30. This is considered as an MBA
They have a specific system where 70 is the highest grade given
5-years program.