Marketing Director
SociallyURS
Total years of experience :17 years, 10 Months
Implemented business development and strategic initiatives to enhance product and brand awareness, market share and bottom-line profitability
•Achieved a 40% annual growth in company revenues between 2011 and 2018
•Guided and managed all clientele contracts, business proposals, social media strategic plans and executive correspondence from inception to successful completion; clientele include: Abdali Project, The Boulevard, Abdali Mall, Societe Generale de Banque - Jordanie
•Executive negotiations with a diverse range of industry professionals, including senior executive management, multi-national vendors from Lebanon, Oman and New York, PR and ad agencies and non-profit organizations
•Applied innovative marketing and social media strategies to increase customer acquisition, penetration, and revenue including the launch and target achievement of two regional crowd funding campaigns
•Worked directly with local and international influencers such as “Shirene Rifai and Zainab Salbi”
Developed the business and sales plans in congruence with core business and sales objectives aligned by strategic KPIs
•Trained and supervised the talent onboarding sales team to ensure achievement of assigned targets
•Conducted target audience market analysis in the MENA region to obtain new market opportunities
•Beta application testing to safeguard a smooth hassle-free customer experience prior to official launch with direct feedback to application developers
•Lead the solicitation of potential investors to raise an investment capital injection of over one million USD
Implemented company’s social media plan and strategy for the "Youth Association for Reality and Awareness" initiative to include Facebook, Twitter, YouTube and other trending social media platforms
•Supported in organizing charity events, iftars for local orphans, debate seminars with leading Jordanian figures and “Go Green” campaigns
•Prepared content to be uploaded to website (www.yara.org) while adopting proper SEO techniques to ensure proper website online visibility
Restructured the business and marketing plan for the preschool to expand its mode of operations and increase the number of registrations
•Worked on a new advertising and promotional campaign utilizing the best suited advertising mediums such as (magazines, fliers, online media, radio)
•Assisted in the preparation of new exciting events and school trips for the preschool promoting education and physical fitness
Coordinated with the Dubai based regional marketing department on preparing and executing marketing promotional activities alongside yearly media plans achieving the goal to increase store footfall and in-store marketing revenues
•Catered to all in-store celebrity appearances and signings
•Negotiated and approved store space leasing to different concessionaires
•Assisted with facilitating contract negotiations between Virgin Megastore and Jordan Kuwait Bank’s partnership for the VIP program
•Provided presentations to all branch employees of Jordan Kuwait Bank covering all the necessary information regarding partnership benefits, logistics and standards of operations
Amman, Jordan
•Conducted qualitative and quantitative market analysis research including surveys, questionnaires, interviews and focus groups based on client requirement
•Presented research outcomes data in written and oral presentation to clients including research conclusions and strategic recommendations