Marketing Manager
Mada Alsharqiah Real Estate Development Company
مجموع سنوات الخبرة :18 years, 1 أشهر
- Updated full corporate identity
- Maintained corporate identity and improved where needed (including all internal paperwork and publications).
- Updated website and created content based on SEO
- Maintained website updates and monitor performance.
- Managed & monitored SEM campaigns.
- Created & managed all used social media channels such as Facebook, Twitter and Instagram.
- Managed online media buying & planning.
- Developed social media strategies and set goals to increase brand awareness and increase engagement.
- Monitored & planned content and delivery and use tools to improve multiple social media channels followers, approach and engagement.
- Developed and manageed competitions and campaigns that promote the company & products.
- Created all marketing material and engaging multimedia content effectively.
- Planned and created participations in exhibitions with design of booths and marketing material such as catalogues, profiles, brochures, 3D maquettes and others (using Adobe CC, Google Sketchup and others).
- Formed key relationships with influencers across the social media platforms.
- Monitored & reported performance of digital marketing channels using tools such as Google Analytics.
- Lead junior staff such as a social media executives and graphic designers.
- Digitized all marketing collaterals.
- Created and managed all projects identities and marketing materials.
- Created the internal portal for our customers (online maintenance request portal) to improve the process & communication with the company.
- Created & tutored training courses to improve skills of sales team.
- Managed the customer's relationship department and provided direct customer services to improve communication and solve complaints effectively.
- Researched and provided trendy ideas, material and seminars/exhibitions to various departments to improve skills and products.
- Built, lead, and reviewed work of the creative team in the production of all web, print, and digital marketing collateral of various IKK Group companies.
- Leaded and managed content strategies for both small-scale and large-scale projects by harnessing strategies, digital and brand designs, compelling contents, and technologies.
- Collaborated with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.
- Developed internal marketing campaigns that translated marketing objectives across business units into clear and motivating creative strategies.
- Analyzed brand tracking, market trends, consumer needs, and the competitive landscape.
- Met budget standards by forecasting and managing expenses of advertising campaigns.
- Supervised a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.
- Prioritized work and resources across engagements based on short- and long-term needs, and established production schedules by collaborating with design teams, copywriters, and production departments.
- Conducted brainstorming sessions with creative team while maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
- Reviewed and approved art and copy developed by the team, ensuring deliverables met effectively marketing goals and challenges.
- Produced fresh, innovative work that translated complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
- Presented, or supervised presentations of final concepts, and obtain approvals for deliverables.
- Supervised the art department by hiring, training, assigning, scheduling, and mentoring staff.
- Established art department standards for production, productivity, quality, and client service.
- Ensured that team adheres to processes, identified opportunities for continuous improvement, and proposed and created processes and tools to support design operations.
- Collaborated with marketing and sales divisions in creating marketing plans, aligning team priorities with business objectives and delivered high-quality work on time and on budget.
- Developed presentation approaches, styles, and techniques for the team to implement.
- Analyzed market trends, consumer needs, and the competitive landscapes, and tracked campaign performances.
- Worked with the entire creative team to establish a unified brand understanding and voice for the company, helming a creative audit to elevate our innovation.
- Conceptualized campaign vision, harnessing original graphics, copy, content of websites, social media, and other marketing materials.
- Developed creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team.
- Delegated projects to in-house designers and supervised storyboards.
- Obtained team approval by presenting final layouts, storyboards, and illustrations, encouraging members to provide feedback, and responded to internal commentary and requests.
- Presented or supervised presentations of final concepts and coordinated productions and disseminations for cross-organizational use.
- Worked on a wide range of projects and media, using various computer software (mainly Adobe softwares) to visualize and develop innovative graphic designs that met business goals.
- Obtained input from management, ensuring designs met organizational standards and brand expectations, expressed ideas accurately, and represented the company appropriately.
- Worked independently and cooperatively on multiple projects with marketing team, meeting deadlines and budget constraints, and scheduled project implementation based on workload, which included five or more simultaneous projects.
- Examined existing processes, identifying flaws and created solutions to improve design capabilities.
- Updated and maintained internal databases of designs, photography, and video.
- Collaborated, brainstormed, and strategized with multiple teams for a wide range of materials that included web pages, presentations, signages, safety signs, internal communication, newsletters, seminars, special events and all other marketing materials.
- Translated strategic direction into high-quality design within an established brand identity.
- Developed concepts by hand or with software, and executed original content determining ideal usage of color, text, font style, imagery, and layout based on trends.
- Managed the design, uploading processes and printing of all project material, understanding best practices for using a content management system.
- Used trend intelligence and understood current and historical business and market to design and execute specific classifications.
- Met and managed relationships with outsourced partners like printing presses.
I have a great desire to connect with people and make an impact on their lives. My PR, Marketing and Communication courses taught me how to make those connections more effective. My graphic design courses taught me how to create those communications professionally attractive.