Managing Director
Misr Cement-Qena
Total years of experience :26 years, 3 Months
Leading the operation and the development of the group sales and marketing function and its sales and international trading operations in UAE market, Gulf Market and more than 12 markets in Asia, Africa, Europe and America for its products white cement and lime.
Executive committee member, contributing to company's management achieving strategic business, operational and financial objectives. Created, developed and managed commercial division functions, including sales, marketing, distribution, logistics, international trading and strategy. Created and built commercial division organization with all related policies achieving short term and long term business objectives. Created, developed and implemented Arabian Cement Sales, marketing and distribution strategy. Contributed to developing and streamlining company’s other functions, including operations, finance and Human Resources achieving business excellence and significantly improving environment and experience for company’s 1200 staff. Established company’s ready mix concrete subsidiary and launched operation. Worked closely with production team, designing and launching products mix, supported by marketing and sales strategy, focusing on profitability generated by ton. Contributed to development of operations strategy achieving target profits. Contributed to company's operational performance as member of weekly Sales, Operations and Finance committee meeting achieving operational objectives. Fully accountable for Company’s revenue (above. EGP 2000M / Year). Responsible for company's transportation fleet operations and P&L and distribution warehouse operations and profits.
Identified critical market trends and assessed potential impact on BU business. Conducted benchmarking of performance using competition analysis and identified improvement opportunities. Managed and trained two staff responsible for business development for company with 1300 personnel. Identified investment opportunities, led study and evaluation of identified companies, prepared business case for proposed company and led needed due diligence. Developed BU strategic Business Plan. Led innovation development, implemented innovation process and evaluated innovation impact on BU growth. Managed relationships with unions, associations and other industry decision makers.
REGIONAL TRADING MANAGER, MIDDLE EAST / EAST AFRICA & INDIAN OCEAN (October 2005 - June 2008)
Managed and developed sea-born import and export markets of Middle East, East Africa and Indian Ocean for company with 500 staff. Managed trade in context of strengthening company's market share and profits in line with group objectives. Responsible for concluding profitable and strategic trades for sourcing and for destinations (ca. 4.0 Million tons per year, with total revenue ca. US$ 400 Millions). Developed new trade potentials in countries with no trading or production presence. Managed team of up to 80 staff including trading manager, country manager and operations staff, including conducting performance reviews, setting objectives and developing competencies and skills. Explored Middle East region for new captive markets and to study feasibility of projects ensuring portfolio of markets for in clinker / cement production of Lafarge group.
KEY ACCOMPLISHMENTS:
• Managed regional business successfully achieving increasing annual volumes and Gross Profit margins.
• Developed new sources and new markets in Pakistan, Djibouti, Qatar and Libya.
MIDDLE EAST REGIONAL MANAGER, AMMAN REGIONAL OFFICE, JORDAN (July 2004 - October 2005)
Supervised management and profitability of all terminal Operations in Middle East countries (mainly Red Sea and Gulf) and explored future trading opportunities. Benchmarked (KPI) terminal operation performance, including quantity, cost, and time frame within terminal network. Controlled management and monthly financial reporting, budget, forecast, actuals according to Lafarge requirements. Ensured implementation of Lafarge HR policies, including compensation and benefits, learning and development, and organization development by adapting them to local environment. Managed all port authorities and governmental relation ensuring smooth operations as per local laws and regulations of all terminals achieving target performance. Explored Middle East region for new captive markets and to study feasibility of projects.
Created and designed marketing strategic plan achieving company and business objectives. Hired, trained and managed up to 60 staff including sales team. Ensured strong reliable sales systems and procedures guaranteeing delivery of commercial targets and exemplary customer service with maximum benefits to company. Developed and managed distribution fleet maximizing performance and profitability. Developed business budget achieving target profitability.
KEY ACCOMPLISHMENTS:
• Developed wider customer base gaining new segments, resulting in 25% Sales volume growth based,
• Grew company market share from 3.7 % to 4.9 %.
• Implemented customer service KPIs to measure customer satisfaction and perceived added value of new tools.
• To manage and develop the retail sales division organization and operation processes.
• To design the company strategy to enter the retail market with its new commercial brand “Breemo”
• To design & implement the retail division business plan to achieve the company business objectives.
• To develop the division sales and financial operation’s systems.
• To manage, expand and develop our distribution network, which consist of distributors, wholesalers and retailers.
• To train and develop the existing sales team and to setup a new sales reporting and operating system.
Job responsibilities & achievements:
- To develop and to manage B&D power tools and house ware business with a view to achieve B&D business objectives in Kuwait & Qatar.
Business Dimension (Annual):
Power Tools: U.A.E Drh 9, 000, 000 (US $ 2, 400, 000) / House ware: U.A.E Drh 3, 500, 000 (US $ 1, 100, 0000)
Distribution Network:
Power Tools: 24 authorized dealer
House ware: Sole distributor with active trading division to wholesale B&D house ware products to ca.100 retailer and 8 modern retail outlets.
Service Centers: One authorized service center for each country
Executive MBA from Swiss Business School
Bsc of Civil Engineering