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Tareq Bafaqeeh, International Relations Head

Tareq Bafaqeeh

International Relations Head·Human Resources Development Fund

Saudi Arabia

Master's degree, MBA in International Business

Work experience

Total years of experience: 14 years, 6 months

International Relations Head

October 2023 - Present

Human Resources Development Fund

Riyadh, Saudi Arabia

October 2023 - Present

Establishing and starting from scratch the International Relations division within Strategic
Partnerships in order to build bridges with the world, represent the organization, and seek
fruitful collaborations internationally.
Company industry:
Human Resources Outsourcing

Marketing Partnerships Manager

October 2022 - October 2023

Human Resources Development Fund

Riyadh, Saudi Arabia

October 2022 - October 2023

Leading and managing strategic partnerships among stakeholders, regulators, ministries,
and other private & public sectors entities to study & analyze the nature of relationships and
businesses with the organization from marketing and business perspectives.
Promoting brand awareness for all parties and overseeing sponsorships undertaken.
Acting as the brand ambassador to ensure brands well representation.
Company industry:
Human Resources Outsourcing

Marketing Department Manager

January 2021 - January 2022

AlSaedan Real Estate Co.

Riyadh, Saudi Arabia

I found this job using Bayt.com

January 2021 - January 2022

AlSaedan is one of the largest real estate entities in the region. It was new to the B2C
sector, so I was appointed to take care of the marketing strategy and destination marketing
in terms of brand identity of the residential projects (Brochure, collateral, banners, brand
creative, website, environmental branding… etc.)
Establishing the Marketing strategy and department, overseeing its budget, and assessing
its needs and capabilities in campaigns, brand management, content management..etc.
Ensuring that the strategy is translated into operational business plans and implementing
those annual business plans, including goal-setting and targets and setting the strategic
agenda of the destination new projects for better appeal destination marketing
Company industry:
Real Estate
Job role:
Construction and Building

Acting Head of Communication & Marketing

January 2021 - July 2021

VRO - Ministry of Health

Riyadh, Saudi Arabia

January 2021 - July 2021

Taking care of Communication Strategy to align with the overall strategy of the organization
Overseeing all areas of Communication in the form of Public Relations, Internal
Communication, Awareness & Marketing, Institutional Relations, and Digital Channels.
Managing the budget of the department to be distributed and utilized accordingly.
Managing vendors and negotiating terms with agencies to provide satisfactory optimums.
Ensuring standardization and unification of messages shared among stakeholders and
partners.
Company industry:
Other Healthcare Services

Marketing Awareness Manager

June 2019 - July 2021

Vision Realization Office (VRO)

Riyadh, Saudi Arabia

I found this job using Bayt.com

June 2019 - July 2021

- Working on shaping the overall branding of the organization by creating the right identity.
- Taking care of communications internally and externally to deliver the right and desired messages.
- Creating the needed awareness to oversee all kind of communications to the public.
- Contributing to the transformation of Health industry by participating in several committees across different entities.
- Acting chief of the Communication department.
- Establishing health clusters across the country.
- Providing all kind of supports to other departments.
- Creating the objectives plan of the year according to the needs and strategy of the department in general.
- Acting Head to oversee all the department needs.
- Building the right team to create positive synergy and teamwork spirit.
- Managing and participating in multiple workshops to answer business needs.
- Working across multiple divisions and functions in agile styles to speed up processes based on outcomes rather than procedures.
- Working directly with stakeholders to unify communication messages and validate them.
- Working on environmental branding to provide best office experiences.
- Participating in multiple meetings and events to assure successful launching of the organization.
- Contributing in the establishments of several entities in the form of CIV, HTA, and CCoE.
- Contributing in the creation of the right RFP of the department.
- Participating in G20 projects with regards to healthcare and attending several seminars and sessions.
- Working in the Communication strategy and assuring works are in parallel.

Challenges:

- Transforming the structure of the organization to an agile system that requires versatility and quickness to answer to the needs of the business regardless of functions and shared responsibilities.
- Doing multiple ad hoc projects and responsibilities whenever needed in order to carry on and move forward whereby necessary.
Company industry:
Financial Services
Job role:
Marketing and PR

Assistant Marketing Manager

November 2016 - June 2019

American Express

Riyadh, Saudi Arabia

November 2016 - June 2019

Working on internal and external marketing communications through partaking projects for
stakeholders and the Marketing department.
Working on the loyalty and engagement programs and their campaigns by studying the
behaviors of the customers and engaging them in the offers.
Taking care of product management in order to contribute to the development of the
products, among which are the Blue Card, American Express Card, Gold Card, and Platinum
Credit Card.
Contributing to the launch of the new global branding campaign by doing all the necessary
jobs with regards to branding the building inside-out, environmental branding; and also by
offering giveaways with all the new branding.
Leading the organizing of different events and campaigns including mega opening of new
branch.
Conducting marketing presentations to assess the progress of the company.
Contributed to the establishment of Amex co-branded cards & products with other entities
such as SABB-American Express Corporate Card.
Company industry:
Banking

International Marketing Associate

May 2013 - October 2016

TEC Eng Inc.

Ohio, United States

May 2013 - October 2016

Provided cultural intelligence inputs by liaising among different markets. Contributed in the
expansion of the company globally.
Provided digital assistance across several divisions.
Company industry:
Motor Vehicle Passenger Transport

Research Assistant (RA)

August 2015 - June 2016

Saint Louis University

Missouri, United States

August 2015 - June 2016

• Worked as a research assistant to conduct International Business researches across different multinational enterprises with regards to data collecting and its analyses.
Company industry:
Primary, Prep, & Secondary School
Job role:
Consulting

Marketing Specialist

November 2008 - February 2010

Emirates NBD

Riyadh, Saudi Arabia

November 2008 - February 2010

Implemented market researches to study the competition and act accordingly.
Worked on several marketing campaigns internally and nationwide.
Enhanced the digital presence of the bank by doing the appropriate testing.
Company industry:
Banking

Public Relations Officer

June 2007 - February 2008

TEC Eng Inc.

Riyadh, Saudi Arabia

June 2007 - February 2008

Worked as Public Relations Governmental liaison to coordinate with the Ministry of Transport.
Conducted marketing research through distributing questionnaires
Company industry:
Motor Vehicle Passenger Transport

Education

Xavier University

May 2014

May 2014

Master's degree, MBA in International Business

United States

Master of Business Administration Xavier University - Cincinnati, Ohio, USA

King Fahd University of Petroleum and Minerals

June 2008

June 2008

Bachelor's degree, Marketing

Saudi Arabia

• Bachelor of Science in Marketing King Fahd University of Petroleum and Minerals - Dhahran, Saudi Arabia - 2008.

Bayt.com tests

Negotiations Skills Test

Business and Management

Skills

Interpersonal Skills
Expert
Interpersonal Skills
Expert
Research
Expert
Research
Expert
Public Speaking
Expert
Public Speaking
Expert
Problem Analysis
Expert
Problem Analysis
Expert
Innovative Problem Solver
Expert
Innovative Problem Solver
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
TOURISM
Intermediate
TOURISM
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
INTERNATIONAL RELATIONS
Intermediate
INTERNATIONAL RELATIONS
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
MATHEMATICAL ANALYSIS
Intermediate
MATHEMATICAL ANALYSIS
Intermediate
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
MS OFFICE
Expert
MS OFFICE
Expert
PRESENTATION SKILLS
Expert
PRESENTATION SKILLS
Expert
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
TEAM PLAYER
Intermediate
TEAM PLAYER
Intermediate
TRANSLATING
Intermediate
TRANSLATING
Intermediate
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Research
Expert
Research
Expert
Public Speaking
Expert
Public Speaking
Expert
Problem Analysis
Expert
Problem Analysis
Expert
Innovative Problem Solver
Expert
Innovative Problem Solver
Expert

Languages

Arabic
Expert
English
Expert
Italian
Intermediate
Spanish
Intermediate

Training and Certifications

Certifications
Ken McElroy Real Estate Investing Master Course
Sep 2021
Real Estate Economics and Finance
Aug 2020
Show credentials
Training
Presentation Skills
Leap to Progress
Nov 2016