Head Of Marketing Department
AlSaedan Real Estate Co.
Total years of experience :13 years, 0 Months
- Taking care of the organization’s overall brand and identity
- Establishing the Marketing department and assessing its needs and capabilities
- Building a team with the right synergies
- Taking care of the department’s budget
- Overseeing different areas and functions of Marketing in the form of: Marketing Campings, Brand Management, Public Relations, Customers Relationships, Digital Marketing & Social Media.
- Forming and participating in several committees in the form of steering committee, pricing and budgeting, and transforming the organization’s overall strategy.
- Taking care of Communication Strategy to align with the overall strategy of the organization
- Overseeing all areas of Communication in the form of Public Relations, Internal Communication, Awareness & Marketing, Institutional Relations, and Digital Channels.
- Managing the budget of the department to be distributed and utilized accordingly.
- Working on the operational plans of the department to be incorporated smoothly.
- Managing vendors and negotiating terms with agencies to provide satisfactory optimums.
- Working on the RFP to have the best suitable outcomes.
- Supervising all needed supports given to other departments and stakeholders.
- Assuring standardization and unification of messages shared among stakeholders and partners.
- Working on shaping the overall branding of the organization by creating the right identity.
- Taking care of communications internally and externally to deliver the right and desired messages.
- Creating the needed awareness to oversee all kind of communications to the public.
- Contributing to the transformation of Health industry by participating in several committees across different entities.
- Acting chief of the Communication department.
- Establishing health clusters across the country.
- Providing all kind of supports to other departments.
- Creating the objectives plan of the year according to the needs and strategy of the department in general.
- Acting Head to oversee all the department needs.
- Building the right team to create positive synergy and teamwork spirit.
- Managing and participating in multiple workshops to answer business needs.
- Working across multiple divisions and functions in agile styles to speed up processes based on outcomes rather than procedures.
- Working directly with stakeholders to unify communication messages and validate them.
- Working on environmental branding to provide best office experiences.
- Participating in multiple meetings and events to assure successful launching of the organization.
- Contributing in the establishments of several entities in the form of CIV, HTA, and CCoE.
- Contributing in the creation of the right RFP of the department.
- Participating in G20 projects with regards to healthcare and attending several seminars and sessions.
- Working in the Communication strategy and assuring works are in parallel.
Challenges:
- Transforming the structure of the organization to an agile system that requires versatility and quickness to answer to the needs of the business regardless of functions and shared responsibilities.
- Doing multiple ad hoc projects and responsibilities whenever needed in order to carry on and move forward whereby necessary.
• Working in internal and external marketing communications by partaking projects for stakeholders and the Marketing department.
• Working on the loyalty and engagement program by studying the behaviors of the customers and engaging them in the offers.
• Taking care of product management in order to contribute to the development of the products, among which are the Blue Card, American Express Card, Gold Card, and Platinum Credit Card.
• Working on Corporate products within Amex by revamping the Corporate products website, launching new products in the form of vPayment, Corporate Travel Account, and co-branded Cards; with regards to offering brochures, gift items, and business needs.
• Contributing to the launch of the new global branding by doing all the necessary jobs with regards to branding the building inside-out; and also by offering giveaways with all the new branding.
• Leading the organizing of different events including mega opening of new branch.
• Conducting marketing presentations to assess the progress of the company.
o Performed the rotation program across different departments in the organization.
o Translated and amended internal training sessions from a language to another.
o Established relationships with all departments’ heads and colleagues through the rotation program.
o Developed questions for the internal training tests in different languages.
o Performed problem solving skills and provided critical thinking and analyzing.
o Adapted to different tasks based on the departments’ needs.
o Assisted the Marketing Director in all marketing related tasks including the company’s business plan as well as its website.
o Helped in liaison between the American and Saudi markets by providing information for both and amended in the company’s marketing collaterals that suit each culture.
o Worked on expanding the company globally to several divisions including USA, Saudi Arabia, and Italy.
o Participated in distant projects of the company by providing online assistance to the US and Saudi divisions.
• Worked as a research assistant to conduct International Business researches across different multinational enterprises with regards to data collecting and its analyses.
o Worked on gap analysis by gathering information of other competitors and comparing their products and services with Emirates National Bank of Dubai’s performance.
o Contributed in several meetings with advertising agencies such as “Full Stop” in order to settle for advertisement campaigns using different methods and tactics that suit the bank’s strategy.
o Participated in digital marketing tasks in order to increase the awareness about the bank through different channels such as “maktoob.com”.
o Worked on SMS project in order to contact clients and potential customers in occasions such as Ramadan to spread positive word of mouth.
o Performed e-banking tasks that involved testing online banking services to ensure fulfillment of customers’ needs through the web.
o Responded to leads that applied to the bank’s products and services by working as a liaison between customers and the back office.
o Translated and transformed different banking services from a language to another.
o Represented the company in meetings with King Saud University in order to enlarge its parking space as well as enhance its accessibility from King Khalid Street.
o Worked as a public relation representative when meeting with the governmental sector such as Riyadh Municipality.
o Participated in projects with the company that involved conducting marketing researches through distributing questionnaires, collecting data, and analyzing it; and providing recommendations accordingly.
o Translated tasks that were related to business field.
Master of Business Administration Xavier University - Cincinnati, Ohio, USA
• Bachelor of Science in Marketing King Fahd University of Petroleum and Minerals - Dhahran, Saudi Arabia - 2008.