Manager, Sales & Marketing
Mackeen Holding – ABAN
Total years of experience :20 years, 10 Months
ABAN Marketing & Property Management, a Subsidiary of Mackeen Holding.
Accomplishments:
• Head-hunted for founding the subsidiary, articulated ABAN’s vision & drove the company toward achievement of that vision, supported development & implementation of best practices in Sales and Marketing across Qatar.
• Under my leadership the start-up advanced as a profit bearing company within a year from its launch.
• Successfully launched the ABAN brand.
• Drove innovation, differentiation and competitive edge for enhancing brand affinity, thus facilitating ABAN’s becoming as a prominent and recalled brand amongst all the local real estate agencies, brokerages and developers within two quarters from its launch.
• Fostered a magnitude of strategic alliances and partnerships with the biggest local and regional real estate agencies as well as advertising sectors.
Key Responsibilities:
• Championed brand development, business planning, business process development and management of the daily operations.
• Commanded the sales & marketing department, sold and marketed Mackeen holding’s properties locally and globally.
• Facilitated evolution of business excellence, conceptualized and developed plans to achieve the laid out strategic objectives towards sustainable development.
• Maintained departmental marketing budget. Planned and allocated funds for advertising, campaigns, and other marketing projects.
• Developed and implement marketing and communications plans aligned with business strategies and targets, covering a full spectrum of marketing activities, including but not limited to direct marketing, online and social media marketing, branding, event planning, campaign management and signage.
• Explored all elements of the marketing mix to define and drive the marketing communications strategy roadmap, administered implementation, reviewed results, evaluated the strengths, weaknesses, opportunities and threats within the region relating to the marcom solutions and effecting short/long term counter measures to enhance penetration in the assigned region.
• Fostering business relationships with the management/decision makers of the most prestigious and prominent real estate developers in Qatar to facilitate cooperation between our collective sales force.
Mackeen Technology is one of the fastest growing technology companies in Qatar. It is also considered the Technology arm to its parent company - Mackeen Holding - and its related parties and shareholders.
Accomplishments:
• Instrumental in establishing the Project Management Office and instating project management fundamentals and processes. Reporting to CEO - Director Level Position.
• Introduced the Project Management Office and Formal Project Management Fundamentals into the company.
• Played a key role by continuing to improve project management competency and delivering value to organization.
• Panacea for project challenges, established and implemented formalized workflow through properly documented end-to-end processes for the entire operation and the development of the required forms and templates.
• Partnered with the CEO and Operations Director in the successful transformation of the company’s business results.
• Served as active and permanent member in the Pricing Committee, Project Evaluation Committee and Tender Committee.
Key Responsibilities:
• Spearheading the development of the first-ever Project Management Office, proffering strategic leadership for the creation of the entire company’s processes.
• Enhancing visibility and control by creating new and timely update of the project portfolio performance dashboard.
• Delivering proactive media relations strategy, supervising media negotiations and buying as well as advertising and co-branding efforts by leveraging the power of the brand name to cover the market more effectively.
• Generating management reports and data, articulating and presenting project performance insights to facilitate CEO & Business Unit directors in making informed decisions.
• Evaluating projects’ and project managers’ performance using the triple-constraints. Supporting team to improve project success, generate lasting value and sustainable results.
• Leading multi-functional teams and serving as key contributor and mentor for Project Management office’s Team.
Accomplishments:
• Successfully delivered 4 projects under the Ooredoo Brand Launch program.
• Instrumental in doubling revenue by revamping the Vanity Numbers Strategy including structuring, pricing, sales channels, user experience.
• Successfully launched B2B indirect channel promotions resulting in 5 times increase in collections.
• Executed usage campaigns & acquisition to propel customer subscription and online web-care usage by 15 times.
• Institutionalized the ‘Family Fun Festival’, promoting new retail shops to garner 15000+ customer visits within a week
• Pioneered the idea of ‘continuous’, organized school trips to the retail branches.
• Created history by introducing a trendsetting 2D animated print ad.
Key Responsibilities:
• Spearheaded the marketing communication for the customer service business unit, ensured optimal utilization of in-house and agency resource.
• Directed marketing programs to promote sales so as to achieve company sales targets within specified time frame. Reported to Assistant Director Performance & Planning.
• Steered the departmental functions through strategic planning, innovation, decision-making and assessment.
• Generated management reports and data, rendering insights/market intelligence to develop a victorious assortment for augmenting revenue and profitability.
• Managed, deployed resources/personnel to effectively achieve/update and review, vision, mission and corporate values in consonance with organizational and departmental objectives.
Accomplishments:
• Partook in the sponsorship deal of the DAGOC Catamaran World Tour sailed by Tony Bullimore.
• Facilitated savings of over a million USD through effective media buying and effective negotiations with international media publications.
Key Responsibilities:
• Inducted in the government committee founded for the 2006 Asian Games with chief responsibilities of media planning and booking coordination. Facilitated communication and coordination for unobstructed operations.
• Entrusted to be decision-maker and chief ATL media negotiator. Participated in television commercial planning.
• Identified, negotiated and put in place media tie-ups, communicated project details including budget and timelines, reviewed publications and providing creative inputs subsequent to extensive research.
• Compiled and presented executive summary and post games reports.
Accomplishments:
• Instrumental in pitching and winning the biggest bank in Qatar representing the media section.
• Increased the commission by 10% from all local newspapers through effective negotiations.
• Seized a key deal with all the local media for permanent annual prime positioning through creative media buying for our biggest client, at a fraction of the price they would have to pay going direct.
Key Responsibilities:
- Leading a team of six staff.
- Managing and decentralizing any conflicts that take place.
- Promoting team cooperation and delegating responsibility.
- Controlling the inflow of draw Coupons and ensuring none are missed out in the draw.
- Managing the delivery of the coupon boxes coming from the participating outlets.
- During the time of the draw ensuring that everything pertaining to the actual draw goes as planned and that any technical glitches are fixed smoothly.
- Coordinating with and reporting to the Management in Al Sharq and those in the Mall, where the draw is taking place, so that everything remains under control and management are aware of everything that happens in real time.
- Reporting directly to the assistant event manager with empowerment to escalate any urgent matters to the event manager directly.