Tariq Abdel Kader

Responsible for achieving the budget on periodic basis.
* Responsible for advertising, public relations, and brand building activities.
* Develop strategies for the department and implement them in a systematic manner.
* Provide direction and timely professional guidance to the team members to achieve department
objectives.
* Review Marketing Strategy and submit changes where required.
* Direct & oversee the marketing functions to identify & develop a newer clientele for Products &
Services.
* Participate in exhibitions and associated events to promote the RAK Properties Brand globally.
* Develop annual budget and forecast for marketing department.
* Responsible for all the Events at RAK Properties ranging from sales events (locally and
internationally), product launches, brokers events, roadshows, community events and
activations.
* Initiated brand awareness campaigns associated with RAK Properties media and sponsorship
base campaigns.
* Successfully planned, managed and executed events FY-

Created the company from scratch, vision, mission, short & long term plans, strategies and tactics, website,
proposals, accounts, HR, Budgets, etc.
* Core function was talent management.
* Executed various successful events ranging from corporate, fashion, entertainment, talent shows, conferences,
product launches, promotions, graduation ceremonies and weddings. Digital Marketing.
* Management (Website, SEO’s, Portals, Social media platforms), ATL’s, BTL’s.
* Formulated Events & marketing plans and strategies FY

Monitored all marketing collaterals including, print ads, and event websites.
* Wrote creative briefs and managed communication deliverables in line with the marketing plan.
* Managed Media relations in terms of planning and coordinating media visits to the tourist attraction
‘At the Top, Burj Khalifa’ and other Burj Khalifa related media initiatives.
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* Updated Press Information in terms of press kits and relevant media assets issued to local and
international press titles.
* Worked closely with PR agency (Asdaa) on Press Releases ensuring constant PR & Communications
support.
* Managed Strategic events aimed at promoting At the Top and Burj Khalifa.
* Detailed planning and coordination of media production and filming on site.
* Ensured compliance of Emaar policies pertaining to necessary permits and approvals, for instance
Emaar Security Group Approvals, Dubai Film and TV Commission Permits.
* Extended support to Burj Khalifa Facilities Management Team and other internal departments with
ongoing support in terms of developing AV content, creative collateral, training material.
* Overlooked sourcing and procurement requirements in coordination with Corporate Services.

Managed corporate and public events.
* Created briefs to the teams based on client’s requirements.
* Managed events budget.
* Generated ideas and proposed concepts.
* Managed logistics and event venues.
* Managed vendors / suppliers.
* Planned and organized promotional and social events.