طارق عرابي

EDG is a prominent multi-subsidiary group operating in the healthcare sector and offering a wide spectrum of medical products ranging from branded pharma drugs to sophisticated mobile linear accelerators, diagnostic imaging and laboratory equipment.

Responsibilities:

Leading core business departments of 100+ employees with responsibilities involving various corporate-level functions as well as a primary-focus mandate on the pharma subsidiary.

a. Corporate responsibilities (All subsidiaries):

• Actively engaged in setting the group’s expansion strategies and business development plans; propelling inorganic growth through acquisitions, joint ventures and new distribution agreements.
• Review and negotiation of distribution and joint venture agreements, covering commercial and legal aspects in deliberation with prospective partners and legal counselors.
• Liaise with the group’s international joint ventures and affiliates.
• In charge of the group’s treasury function, leading a team of competent professionals tasked with cash flow planning, liquidity management, bank facility negotiations and mitigation of debt cost’s impact on P&L bottom lines.
• Oversee the holding company’s consolidated financial performance, year-end closings, and issuance of audited financial statements.
• Prepare and present business performance and executive summaries to members of the group’s board.

b. Pharma Subsidiary (Saudi Pharmaceutical Co.):

• Spearheading operations of a multi-million-dollar pharmaceuticals distribution business, representing prominent European drug manufacturers.
• Oversee the subsidiary’s core functions including finance, treasury, sales, marketing, distribution, supply chain, vendor communications and business development.
• Set business goals and objectives, develop key performance indicators (KPIs) and execute operational targets while directing department heads and regional teams.
• Own P&L and supervise the annual budgeting and forecasting process in coordination with sales and finance teams, while employing variance analysis to identify and streamline sources of variance.
• Control expenditure and plan allocations of cash inflows to ensure sufficiency of funds on order to timely settle liabilities and maintain a robust working capital.
• Prepare annual executive business reports to shareholders detailing financial performance, achievements, potential risks, recommendations and general market developments to assist in strategic decision making and overall business direction.
• Conduct market analysis to examine price positioning of local competitors; design and implement value-based product packages to retain existing clients, while attracting new clientele.

Offering independent consultation to small and medium-sized enterprises (SMEs), local start-ups and Middle Eastern investors seeking to venture into the North American market. Services include a wide spectrum of financial and business analyses to assist in strategic decision making and/or assess value for potential acquisition or divestment.

Investment Consultation:
• Scan market for start-up companies and recommend potential investments.
• Carry out sector research and fundamental analysis of shortlisted companies.
• Conduct financial valuation using Discounted Cash Flow (DCF) and comparable multiples.
• Meet and coordinate with law firms to setup the legal investment structure.

Financial Modeling Project | Cinnos Mission Critical Inc. :

• Developed a comprehensive five-year financial model for the entire business to monitor performance and support future decision making.
• Designed flexible spreadsheet templates to forecast financial statements based on a set of user selected assumptions.
• Analyzed key performance indicators (KPIs) and presented summary to senior management.
• Built ad hoc financial models to assess the feasibility of pipeline projects prior to submitting proposal to clients.

• Managed a full-fledged pharma distribution business, heading sales, marketing and other support departments.
• Championed the design of a Customer Classification program to track the demographics of clients; streamlined outdated methods through the implementation of an alpha-numerical system, allowing an efficient approach to gathering key customer metrics.
• Managed a client base of over 1, 200 representing hospitals, pharmacies, chain pharmacies and subagents in Saudi Arabia within all major cities and remote areas.
• Launched a customer engagement tool using a questionnaire to better understand the needs of existing and prospective customers; assessed variables to identify emerging requests from clients in order to implement long-term solutions.

Managed B2B customer service and churn prevention of a wide client base representing a broad spectrum of private and government healthcare providers within major and remote areas.

Took charge of the marketing function in a start-up venture involved in the retail and wholesale of several Canadian and American cosmetics brands, through a chain of exclusive stores and distribution channels across the Gulf region.

Carried out a brand management role in a multinational group involved in the marketing and distribution of European skin care brands in the Gulf and Levant markets.