Head of Consumer Division, Sales and Marketing
Arabian Ethicals
Total years of experience :24 years, 1 Months
Managing and monitoring the implementation of the objectives and goals for the Marketing & Sales team
Annual business planning, budgeting and monitoring plan per head per product
Created company’s sales and marketing areas that is strategically founded by conducting market researches, surveys and competitors studies
Developing a quality service for our clients, can deliver contribution in the business
Establish a network of relations with clients and companies i.e Hospitals, Medical Centers and Pharmacies.
Set up the pricing strategy
Handling tenders and KAC (Key Account Customers i.e government and private sectors)
Conducts coaching and training to sales and marketing team
Facilitate and problem solving actions can push the business forward
Distribution follow up and managing towards implementation of the companie’s commercial policy
Create customers need and hunt the sales opportunities in the market by establishing high level of communication and attending to the “Decision Makers” societies as well as clubs.
Facilitate the Regulatory team work in registration
Open new customer accounts and penetrate new sites
Sales Team management motivation and career development plane
Budgeting and L&P set up with quarterly monitoring.
Marketing wise I organized a lot of product campaigns, brands and concept launching plans.
Training for clients and my colleagues is part of my professional specialty.
Presentations and round table discussions with DMU (Decision Making Unit) is a big part of my work.
Hospitals and Labs safety management and quality control advisor.
Effective and flexible sales and marketing plan for each product to deliver profitable growth.
Distributor management and follow up.
Quality of health application Support & Training and Presentation management.
Prepares monthly and annual Marketing & sales action plans. I am a member in the long chain of marketing specialists who handles the project of converting customers from using single testing to Disease Management in Laboratory Medicine concept, which other competitors can not offer.
Sales budget was almost achieved (98-101 %) from one year to another since I took over.