marketing communication manager
AYM commerce
Total years of experience :11 years, 7 Months
Design new campaigns, products, and promotions targeting subscribers for Engagement, Usage
Enhancement, revenue extraction, and churn minimization across all the segments of the customer base.
Developing marketing and communication strategy for the program.
Designing the campaigns in terms of program main strategy and guidelines.
Following up all Marcom activities and analyzing campaigns PCA and acting accordingly.
Design and execute the segmented campaigns based on micro-segments.
Creating promotional campaigns with Neqaty partners to raise customer engagement through partners
as well as to generate revenue for the program. Increase customers’ engagement with the program in
terms of unique redeemers on monthly basis.
Increase customers ARPU.
Creating, preparing, and following the execution for launching a new partner for Neqaty.
Working on e-vouchers campaigns for Neqaty members in cooperation with Neqaty partners as well
as preparing for marketplace concept with non-partners companies to obtain a discount for Mobily
customers.
Preparing monthly communication plans for all communication tools such as SMS, IVR, and social
media.
Implement corrective measures for increasing Loyalty and additional revenue extraction from the
existing customers of the program
Launching the weekly and monthly regular campaigns based on the communication plan.
Meet with the most recognized and influential national and international brands for partnership
Collaboration and ensuring senior’s management agree on the goals
Actively took part in preparing creative scripts, social Media videos, and contents campaigns.
Manage assigned marketing activities.
Develop the marketing strategy in line with company objectives.
Co-coordinating marketing campaigns with sales activities.
Following up on Creation and publication of all marketing material in line with marketing plans.
Following the implementation of promotional campaigns.
Preparing online marketing campaigns with the E-marketing team .
Monitor and report on the effectiveness of marketing communications.
Working closely with the design team and assisting with new product launches.
Managing the loyalty program
Developing a solid and trusting relationship with assigned and new accounts.
Act as point of contact between accounts and company for complaints and related issues.
Analyze current and upcoming requirements of key accounts
Analyze the upselling & cross-selling opportunities with accounts
Generating leads for new accounts
Managing communications between key clients and internal teams
Negotiating contracts with the client and establishing a timeline of performance
Meeting all client needs and deliverables according to SLA’s and agreed on timelines
Develop & establish relationships with new and existing clients.
Develop & establish relationships with key stakeholders, both internal and external
Introduced product portfolio to clients
Enhance the possibilities for up-selling and cross-selling
Support & assist marketing manager in deliverables
Organize events such as conferences, seminars, and exhibitions
Maintain track record for client campaigns performance
Bachelor degree in computer science ( CS) Arab American university university website www.aauj.edu