Tariq Durrani

As the Marketing and Sales Manager I’m reporting to the Group Chairman, CEO and GM.

- Responsible for brand marketing and sales for leading Louzan ladieswear and menswear wear brands, Cavallo Men’s footwear and Barbara Milano Ladies luxury land bags.
- Planning and oversee the development, budgeting and execution of integrated marketing communication initiatives to targeted consumers in the most cost effective way.
- Develop, drive & execute strategic plans, processes and capabilities by involving marketing & sales functions in developing annual strategic business plan, execution and provide feedback based on measurable results.
- Retail Cycle management from the strategic planning, site selection, store development to operations management.
- Managing team of overall 100+ staff including Retail Operations Manager, 4 Area Managers, Store Managers, Sales force, Assistant Marketing Manager, Customer Service Executive and Creative Team.
- Initiated strategic brand direction and developing Marketing and Sales Manual with a set of guidelines and SOPs for Brand Management, Marketing, Sales, Customer Service, Retail Operations and CRM.
- Planning and organizing fashion photo-shoots that is useful in developing brand equity.
- Developing inspiring briefs, building successful agency team relationships, judging creative proposals.
- Strategy development of advertising, PR, Social Media and liaison with agencies for campaign development, which incorporates communication strategy, creative, media planning & media roll out.
- Established loyalty program. Developed CRM and Customer Service Management guidelines.
- Inventory control, visual merchandising and In-store branding practices.
- Event participation and management in leading regional events like Bride Abu Dhabi, Bride Dubai etc.

Reporting to Chairman of the Group and multiple brands i.e. Al Nashama (Clothing), Coffee Bean & Tea Leaf (F&B), Bean-Stro (F&B) and Brandsouk (Luxury hand bags and fashion accessories).

- Planning and oversee the development, budgeting and execution of integrated marketing communication initiatives to targeted consumers in the most cost effective way.
- Liaising with print & packaging agencies for production of product packaging & other marketing collaterals.
- Product Management: Development and product buying, Pricing, marketing research& analysis, competition watch, competitive issues, competing products and current fashion trends.
- Planning & organizing fashion & product photo-shoots that is useful in developing brand equity.
- Developing inspiring briefs, building successful agency team relationships, judging creative proposals.
- Strategy development of advertising, PR, Social Media & liaison with agencies for campaign development, which incorporates communication strategy, creative, media planning & media roll out.
- Established loyalty program. Developed CRM and Customer Service Management guidelines.
- Inventory control, visual merchandising and In-store branding practices

Managing Brand Management, Advertising/PR, International Business in Local Marketing Division. Reporting to Chairman, Executive Director and Director Marketing. Performing following activities;
-Handling a budget of PKR 200mn and a team of 4 people to deliver a 360 degree media and trade strategy.
-Formulating strategies to counter all of competitors’ responses to campaign launch.
-Planning and implementing integrated brand communication, which uses all available channels to communicate the brand's messages to targeted consumers in the most cost effective way.
-Developing inspiring briefs, building successful agency team relationships, judging creative proposals. Developing outstanding communication campaigns that achieve outstanding levels of effectiveness and evaluation of the same.
-Liaison with advertising, PR and media agencies for campaign development, which incorporates communication strategy, creative, media planning and media roll out.
-Liaison with product development teams, sales and factory.
-Retail branding and activation monitoring nationwide.
-Leading Online shopping for B2C and B2B overseas business.
-Handling development and management of four Gul Ahmed websites.
Accomplishments
-On-ground implementation of GulAhmed Fashion Awards 2011; the first ever fashion awards in Pakistan. Lead Media Planning for the event to be telecast on TV that sought out an astounding viewership of 40Mn+.
-Appointed Advertising, Media and PR Agencies &designed Marketing and Strategic Advertising objectives.
-Achieved outstanding record online/export sales in a very short span of time. From PKR 6Mn per annum to PKR 75.5Mn per month with in a couple of years.
-Initiated successfully marketing audit &designed SOPs.
-Identified various strong business buyers worldwide for Gul Ahmed products.
-Initiated, designed SOPs and flourished GulAhmed digital marketing, social network web pages i.e. Face book: Developed Gul Ahmed Fashion facebook page with 270, 000 fans sole handedly.

As Consultant Marketing I reported to Chairman and VP Marketing.

-Planning and oversee the development, budgeting and execution of integrated marketing communication initiatives and advertising activities.
-Advertising (Strategy/creative brief development, copy evaluation, artwork & media planning).
-Liaising with advertising agency and print agencies for the production of Brochures, Flyers, leaflets, posters, signage etc.
-Marketing research. Market analysis, competition watch, competitive issues, competing products and current automobile trends.
-Public relations; direct and evaluate communication strategies and information programs, publicize activities & events, and maintain media relations.
-Business networking with offshore GM/Chevrolet offices and local dealers.
-Website operations (Designing/layout, management).

Accomplishments
-Successfully Designed and Implemented electronic, print and outdoor launch of Chevrolet Spark.
-Planned, organized and executed the Chevrolet Motoroma campaign in 9 leading cities of Pakistan.
-Developed CRM and CSM standards and guidelines which were acknowledged by GM Asia Pacific and added in GM Asset Central.
-Established internal creative department and saved significant amount efficiently.
-Developed new Chevrolet Pakistan website acknowledged by GM-North America.
-Established Global GM and Chevrolet standards in Pakistan.

As Assistant Brand Manager I reported to Chief Operating Officer and performed following activities:

 Developed plans and strategies (forecasting, budgeting, strategy/concept/packaging development).
 Advertising (Strategy/creative brief development, copy evaluation, copy and artwork clearance and media planning).
 Acting as a liaison with Advertising agency. Coordinating with print agencies.
 Formulate promotional plan & implement it.
 Inventory analysis, forecasting, planning and distribution.
 Marketing research. Trend and Competitors analysis.
 Managing e-Commerce and e-advertising.
 Manage outlets development and visual merchandising.
 Event management.


Achievements:
 Increased sales by an outstanding percentage due to brand development efforts.
 Successfully launched many brands.
 Developed Brand manual/Blue prints of brand management.
 Initiated e-Commerce first time in Pakistan in garments sector.
 Reduced Sale deficit by 80%.
 Took Cambridge first time in Expo 2006 at Expo Center, Karachi.
 Developed Customer relationship management.  Conducted several marketing researches regarding brand awareness, market potential etc.