Venkatraman Ramesh

Zubair Corporation: A Leading Conglomerate in Middle East Region

FMCG Distribution Division
Brands : Al Ain/ Al Alali/Nabil/Filetti/Daniah/Arix etc… (Wide range of Food /Non food/ House Hold Products)


Heading FMCG/Consumer Business Unit
•Restructured the business - turned around the non-performing division to a profit making SBU
•Sales/Trade Marketing/Key Account/ Van Sales Management
•Foreign Purchases and Imports
•Supply Chain Management
•Full P&L - Responsibility for the SBU - Close working with Finance team/ Monthly reviews- to take corrective actions to ensure the committed profits are delivered
•Outsourced and established New Brands/Products in Bahrain
•Retail Category Management
•Key Contracts/Business Agreements - Negotiations /Sign off (Retailers/Suppliers Globally)
•Exclusive Sales Drives/ Event Management
•Increasing the bottom line by efficient and effective use of all available resources (Men/Money/Material - etc

(Intercol is one of the oldest established company in the Kingdom of Bahrain spanning over 60 years, has business interests in Trading of Consumer Products, Science & Industry, Marine & Technical, Home Tech, Climate Control, General Medicals, Storage Solutions, Lubricants Division, Insurance, Shipping Air Cargo, and Advertising. - US$ 700 Mn group. Intercol-CPD: Represents all major MNC’s like Philip Morris, Nestle, Reckitt Benckister, Danone, Evian, ConAgra, Emami, California Garden, Hunt Wesson, General Mills, Hindustan Lever, Dabur, Marico, Wesley, Taikoo, Haagen Daazs, London Dairy, Doux, Green Giant, Wattis & in electronics represents major brands like GE, Moulinex, Rowenta, White Westinghouse etc..)

Role: Playing a dual role of Brands

Dubai, U.A.E
•Provided leadership and direction to the multicultural sales team of 15 people as

Represented company interests in by marketing and promoting the sales of JOLEN BLEACH CREAM SUNBEAM BARBEQUES, KENT BRUSHES, AMITY LEATHER from USA, SUNGLASSES, SCRENGETTI, MASERATI, ROCHAS, ICEBERG, KARL LAGEAR FELD, ADDIDAS & PARKER PENS Brand of Products. Supervised a team of 3 Merchandiser. Reported to the Marketing Manager & General Manager
•Inspired the team and Revenue uplifted from AED 3 Million to AED 4.8 million in 3 years. Created 5 new Major Accounts. Managed skillfully 15 Major Accounts including DUBAI DUTY FREE, CAREFOUR, LULU & EMKE GROUP.
•Maintained targeted product availability by brand to ensure highest levels of consumer and trade satisfaction. Ensured proper distribution and product rotations.
•Performed regular visits to Major Accounts, reaffirming business relationships, to promote product and boost sales.
•Managed skillfully over 100 Dealers across the whole of U.A.E.
•Successfully developed/ opened new export markets for the company such as Russia.
•Traveled extensively throughout the assigned territory as a Corporate Ambassador, generating high visibility for the company.
•Actively participated and organized Exhibitions involving Fashion Models to promote the products and enhance sales.
•Identified new markets to penetrate and recommended strategic plans to increase business. Successfully opened new markets and appointed Dealers.
Global Enterprises - (Bahwans Group - Muscat

Dubai, U.A.E
•Based on track record of achievements, was appointed in 1992 by Global Enterprises as “Sales Executive” for its operations in Oman. Bottom-line accountability for promoting the sales of Consumer electronics products manufactured by Hyundai.
•Played key role in the establishment of the Office in Sharjah. Reported to the General Manager.
•Started from scratch and managed the Office effectively and generated sales from ground zero to AED. 2.4 Million in annual revenue
•Assessed customers’ needs and made recommendations for the most suitable product.
•Achieved Corporate Objectives in market and maintained market share, for the products and business development by analyzing and cross- checking competitor’s product activity.
•Performed market research to identify market opportunities for new and existing products and services.
•Managed and rebuilt relationship with Major Accounts, which included JACKY’S, REGENT, SOLAR & ETA etc.
•Maintained hands-on responsibility for cold calling to initiate and develop new business and grow accounts.
•Successfully developed/ opened new markets for exporting the company’s products such as Russia.
•Identified, selected and appointed Dealers across the whole of U.A.E